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range of events but al.so etevate the spectator experience, making the Rodeo Arena a <br />premier destination for outdoor entertainment in the region. <br />Each of these events has the potentiat, to attract an average of 5,000 attendees, resul'ting in <br />a combined estimated attendance of 45,000 over a five-month span. Accordingto the <br />Kittitas CountyTourism Strategic Pl,an, approximately 34o/o of attendees are expected to <br />travet from more than 50 mil.es away-quatifying them as tourists. This equates to an <br />estimated 15,300 new visitors. <br />Thesetouristsareprojectedtospendaminimumof$223perday*andstayforanaverage <br />of 1.47 days*1 generating an additionat $5,015,493 in economic impact for both the City of <br />Ettensburg and Kittitas County. Roughl,y 24o/o of these visitors stay in Kittitas Counry hotels <br />located outside the City of El,tensburg. <br />* Spending amount figure was pulted from Oxford Economics and presented by the <br />Thurston EDC during their official 2022 economic impact study on the Ellensburg Rodeo <br />**1.47 is the multiptier effect assigned to I(VEC within the Kiftitas CauntyTourism Strategic <br />plan when discussing the potential economic impact of capital investments. <br />3. Target Users <br />By modernizing the venue whil,e preserving its historic significance, the Rodeo Arena <br />Grandstands project witt ensure a lasting impact on tourism and community engagement <br />in Kittitas County. The upgraded grandstands at the Kittitas Vattey Event Center wit[ serve a <br />diverse range of users, enhancing the overalt experience for a[[ who attend events at the <br />venue. <br />One of the primary groups of users witt be tourists and spectators who travel to Eltensburg <br />to attend signature events such as the Ettensburg Rodeo, Bares N Broncs, Cowboy Cross, <br />and a variety of other entertainment offerings hetd throughout the year. These visitors <br />contribute significantty to the locat economy and rety on comfortable, safe, and we[t- <br />equipped facitities to enjoy their experience. <br />Another key group incl,udes the event participants themsetves-rodeo athtetes, <br />performers, and competitors-who depend on upgraded staging areas and support <br />infrastructure to safety and effectivety prepare for and participate in events. <br />The grandstands wi[. atso benefit Local. and regionat community members, providing <br />improved amenities for residents who attend cutturat cetebrations, sporting events, and <br />famity activities at the venue.