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and outreach wil,t be apptied to ensure a successful. pubtic campaign and to bring this tong- <br />awaited facitity to Life. <br />Vl. Tourism Metrics and Success Measurement <br />1. Addressingthe Kittitas CountyTourism Strategic Ptan <br />This project directty supports the goats outtined in the Kittitas County Tourism Strategic Ptan, <br />particutarLy the first objective: "Managing Visitor lmpact and Strengthening lnfrastructure." While <br />an indoor recreation facitity is a long-standing priority for residents, it also offers an important <br />benefit to the tourism ecosystem by retieving pressure on popular outdoor assets-such as traits <br />and parks-through the creation of atternative, year-round recreationaI opportunities for visitors. <br />The project atso supports the plan's second strategic goat: "Enhancing TraiI Connectivity." Current <br />facitity designs incl.ude connections to nearby traits, particularty those [ocated north of the site. <br />Nicky Pasi, of Mountains to Sound Greenway and a member of the Project Committee, has ptayed <br />a key rol,e in identifying and shaping these ptanned connections. Looking ahead, the future <br />devetopment of Buttfrog Ftats offers a strong opportunity to cottaborate with the developer on <br />expanding regionaL trait access. This improved connectivitywoutd enhance visitor mobitity, <br />promote sustainabte recreation patterns, and strengthen the relationship between indoor and <br />outdoor experiences-hetping to further distribute visitor activity across the Upper Kittitas County <br />a rea. <br />2. Metrics <br />Assuming continued emphasis on tourism-driven economic growth in Upper Kittitas County, <br />an indoor recreation facil.ity is expected to be a strong attractor for visitors. The operating <br />modet incl,udes differentiated pricing, with higher user fees for non-residents, making it <br />straightforward to identify and trackvisitor usage through point-of-sale systems. These <br />systems witt capture data on day-use admissions, memberships, and program participation, <br />offering retia bte, rea[-time metrics on non-resident facitity use. <br />Additionat insights may be gathered through a voluntary guest registry, al.l,owing visitors to <br />indicate their home city or ZIP code. This low-cost tool can provide supptementaI data on <br />geographic reach, particutarty in the earty years of operation. <br />Facil,ity rentats-such as those for tournaments, swim meets, and other events-witL al.so be <br />tracked through booking systems, and event organizers (e.g., athletic clubs or school <br />districts) can be asked to report estimates on attendance and visitor origin. These events are <br />tikety to contribute meaningfulty to overnight stays and tourism revenue. <br />lmportantl,y, many residents invotved in the design process expressed concerns about <br />overuse by visitors. To ensure a batance between tourism promotion and resident <br />16