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BA LLARD*KING <br />b�r & ASSOCIATES LTD <br />1� Recreation Planning and Operations Consultants <br />Revenue Model: The following revenue model has been based on the best information <br />available at the time of the study. Significant changes in the program or the market would <br />necessitate the information be revisited and updated. <br />Concept o <br />Concept B <br />Concept C <br />Fees <br />Daily Admission <br />$53,600 <br />$53,600 <br />Membership" <br />$75,930 <br />$75,930 <br />Sub -Total <br />$129,530 <br />$129,530 <br />Programs <br />Recreation <br />$294,475 <br />$167,575 <br />$215,300 <br />Fitness <br />$12,240 <br />$12,240 <br />$9,180 <br />Sub -Total <br />$306,715 <br />$179,815 <br />$224,480 <br />Other <br />Concessions <br />Birthday Parties <br />$21,000 <br />$21,000 <br />$0 <br />Facility Rentals <br />$120,120 <br />$130,360 <br />$78,000 <br />Sponsorship <br />$15,000 <br />$25,000 <br />$10,000 <br />Sub -Total <br />$156,120 <br />$176,360 <br />$88,000 <br />Total <br />$592,365 <br />$485,705 <br />$312,480 <br />Additional Revenue Opportunities (not included): <br />• Advertising <br />• Naming Rights <br />" City of Ellensburg is 43,541 (2024 projection) and it is estimated that approximately 8% of the <br />population participates in some type of basketball. The membership figure absorbs 10% of potential <br />participants aged 5-44 years of age. <br />621 Page <br />