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BALL.ARD*KING <br />�K & ASSOCIATES LTD <br />Recreation Planning and Operations Consultants <br />Cross Participation: The table below identifies sports or activities that participants in <br />basketball also participate in. For organizations that want to maximize revenue <br />generation this information becomes important as it informs other types of activities they <br />may want to consider offering. <br />Table I — Cross Participation for Basketball <br />Activity <br />% Participating in <br />% Active <br />Index <br />Running/Jogging <br />40.3% <br />20.8% <br />194 <br />Exercise Walking <br />39.1 % <br />53.1 % <br />74 <br />Bicycle Riding <br />38.0% <br />20.4% <br />186 <br />Hiking <br />36.7% <br />25.0% <br />174 <br />Swimming <br />36.1 % <br />21.6% <br />167 <br />Workout At Club <br />31.9% <br />14.0% <br />228 <br />Soccer <br />30.4% <br />7.4% <br />411 <br />Exercising with Equipment <br />30.3% <br />25.5% <br />119 <br />% Participating in: % of basketball players that also participated in this activity. <br />Total US Participation: % of the US population that participated in this activity. <br />Index: An index of 100 represents the average as compared to the total US <br />population. <br />This would indicate that the "basketball" community is very active and has a high level of <br />participation in activities outside of basketball. <br />471 Page <br />