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Response 3: Describe how you will promote your evenUactivity/facility to attract tourists, * <br />Target Audience: WSSSM advertising targets adults (ages 18-54 and their kids/families) in the Seattle- <br />Tacoma metro area (more than 50+ miles) with a keen interesl in skiing and snowboarding. <br />Timing: Year-round print and digital adveriising campaign but with a focus on winier and summer (high seasons) <br />TourismlMarketing Focus Areas <br />1. General Museum Awareness/MarketingffourismA/isit Us Campaign <br />2. 1Oth Anniversary Celebration <br />3. ln person events in 2025 <br />Tourism Markeiing Plan <br />ln 2024, thanks to the Lodging Tax Grant, we will have access to NEW professional quality photos and videos of our exhibits. <br />These photos and videos will be exiremely useful in our marketing efforts. <br />. ONLINE: Social Media/Dlgiial/Website/E-NewsAdvertising. Potential examples might include Facebook, lnstagram, Google <br />. OTT/Streamed Media Video Advertising. Potential examples might include targeted :30 second streamed audio or video <br />advertising. <br />. PrintAdveriising. Potential example might include 425Magazine <br />. Print Collateral (postcards, flyers, rack cards, posters). Potential oversized postcards or llyers mailed or distributed at key <br />locations to promote in-person evenis at the museum <br />WSSSM understands the importance of traditional marketing channels. We proudly promote our museum through booths at in <br />person events, print adve*isements, rack cards, highway signs, and targeted e-mailings. We work with our many pariners to <br />promote our events including Dru Bru, The Summii, Slurtevant's, Outdoors for All, The Pass Life and more. <br />WSSSM will continue to use in person events to draw in audiences to the museum. We are in the planning stages of a Retro Ski <br />Fashion ShoW Pop Up Exhibit and event at Sturtevant's in Bellevue. We will work with other local organizations to hosl events <br />like VertFest and the PacWest Banked Slalom. We also plan to bring Speaker Series into real life with sevelal events in the <br />works for 205 to celebrate our '1oth Anniversary. <br />Lastly, we prioritize the power of word-of-mouth marketing. Through exceptional customer service, memorable experiences, and <br />positive reviews, we encourage our visitors io share their experiences with friends and family. We also actively engage with our <br />audience through social media, responding to questions, sharing updates, and fostering a sense of communiiy. <br />2500 characler limit <br />Application Questions: Part 3 o <br />4l Collaboration