LT2025-013-Punch Projects - Laserfiche WebLink

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Response 3: Describe how you wilt promote your evenUactivity/facility to aftract tourists. * We intend to continue focusing on PUNCH Projects as a year-round arts and culture destination while highlighting some of our more significant events such as "Barnsiorm," our summer concert series, and our workshops. We also wani to collaborale with Ellensburg organizations such as Gallery One and the Clymer to promote First Friday in Ellensburg and First Saturdays in Thorp. Our marketing sirategy will be a mix of boosted Facebook and lnstagram ads, radio spots, print ads, and ediiorial features Radio spois outside the county will consist of more general promotions, while local radio ads will be short{erm to promote weekly performers and events to attract tourlsts already in-town. A group of six visitors to PUNCH Projects once said they were staying at an AirBnB up the road. When they searched "things to do in Thorp" the only result they got was the Thorp Mill. So we've also continued working to expand our website content to improve SEO and search results when tourists are looking for things to do when planning trips, as well as {aking advantage of travel-related sources such as Yelp and Trip Advisor. We currenily have an email lisi with 1400+ subscribers to which we send a monthly update. As we continue to develop our markeiing and promotion strategy, we will be looking io grow our number of subscribers and take full advantage of direct marketing via email to promote events, encourage attendance, and increase overall sales. We've seen great results from print advertising in Seattle's "The Stranger" and Wenatchee's "Comet" publications. We look forward to expanding our print placement and making use of yet uniapped platforms such as "Google Ads." 2500 characler linrit 4l Gollaboration Response 4,1: lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?* Gallery One VisualArts Center (Ellensburg) ln Ociober 2023, we partnered with Gallery One to help coordinate a 1-day arts conference ihat engaged 50-75 atiendees in presentations, workshops, and networking opportunities between Ellensburg and Thorp. ln January 2025, we will be partnering on multi-site immersive "video art" exhibition. We also volunteer in many ways throughout the year to support their programming. Thorp Community Day ln October 2023,we supported Thorp Community Days through parade participation, community engagement, and cross- marketing and we're already working on our float for the 2024 parade. Blue Bear Puppet Lab of Ellensburg has been a partner in the creaiion of our floats for 2023 and 2O24. lron Horse has supplied beer for events and we created the mural in their new tasting room. ln Fall 2023, we created a can design for their "artist series" fall seasonal release and screen prinied t-shirts live at their tap room. ln September 2424, we are again "live printing" a t-shirl design at their "Dirt Bag Carnival" event. lnland Poetry has hosted performances on our new indoor stage at our Fire House Project. We also collaborated with numerous artists and musicians throughout 2024, as well as food vendors such as Gemini Fish, Luiong Pinoy, Dr. BBQ and Tacos Califas. ln the future, we are excited to expand partnerships with more arts and cultural organizaiions throughout the county and the Departmeni of Art + Design at CWU. 2500 character litrril Response 4.2: Describe how you will promote lodging establishments, restaurants, and business located in Kittitas County * We have a list of hoiels and restaurants that we provide to folks coming from out-of-town. This is a list that goes to our visiting resident artists, exhibiting artists and guest speakers. With the addition of multi-day workshops, we would include this information as pari of the signup process for attendees. As our audience and attendance coniinues to grow we also want to partner with a hospitality vendor or food truck and look forward to finding ways to bring more businesses to Thorp. Wiihin our space, we have places for local partners to post event posters and flyers. 2500 character limit Application Questions: Part 3 o