LT2025-007-Ellensburg Downtown Assoc

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Response 5.1: Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. The Ellensburg Downtown Association is proud to be natiorrally recognized as a Main Street Conrmunity, in partnership with both National Main Sireet and Washington Main Street. Our full-time staff has professional experience in event planning, branding. conient creation, fundraising, business operations, and destination marketing. We are a skilled and strategicteam, with a board of directors and committee members who are passionate about showcasing all that Downtown Ellensburg has to offer. We continue to align our effods with strategic plans at the county and city level, and forge strong padnerships with entities like Central Washington University, the Kittitas County Historical Museum, the Kittitas County Chamber of Commerce, and the City of Ellensburg. We are enhancing the quality of entertainment and activities. increasing budgets for cultural partnerships like Juneteenth and Dia de los Muertos. and inrproving event accessibility through translation efforts. Our events are showcased through high-quality photo, video, arrd web content to attract visitors from over 50 miles away and highlighi the uniqueness of Ellensburg, making it a "wow" destination. Additionally, we are implenrenting a targeted digital marketing strategy to reach not only our local demographic, but also a broader, more well-defined audience based in King. Pierce, Grant, Chelan. Yakima, and Douglas counties. We also focus on stimulating the local economy during ihe off-season with events such as Halloween, Moments to Remember, Holiday Night Markei, and Buskers in the Burg. These efforts ensure that Ellensburg is not only a vibrant desiination but also a key player in regional economic development. Ellensburg has long been regarded as a "best kept secret" in Washington State. with many visitors only stopping lor a gas and a quick bite to eat. With support from lodging tax dollars, we will be able to share the secret more widely. and further stimulate business and overnight stays in Ellensburg. 2500 charactei lirnil Response 6.2: You may upload any supporting documents such as graphs, images, diagrams, marketing materials, etc. Y'oI are allov/ed lo silbs]rt up lo 3 sillgle palle iUS I,-^tter) doctlnrents ir JPG, PDF or TIFF forntat LTAC - Supplemental Materials.pdf 10.52M8 7l Previous Lodging Tax Grant lnformation Response 7.1: Has your event received Lodging Tax funds in previous years?* No. this eventlproject has not previously received Lodging Tax Funding Yes, 1 year previous Yes, 2 years previor"is Yes, 3 years previous Yes 4 or more years previous Response 7.2: Overall Attendance* PastActual* Projected* 17.000 20,400 Response 7.3: Number of people travelling more than 50 miles for your event? * PastActual* Projected* 3,612 4.334 Response 7.4: Number of people traveling from outside WA State for your event? * PastActual* Projected* 50 75 Response 7.5: The number of overnight guests who stay in paid accommodations in Kittitas County for your event? * PastActual* Projected* 40 60