LT2025-007-Ellensburg Downtown Assoc

Home Browse Search

3l lmpact Response 3: Describe how you will promote your evenUactivity/facility to aftract tourists. * The EDAwill promote our events, programs, and initiatives to tourists through a combination of organic content development and paid advertising. Events and programs are promoted through ourwebsite, email marketing, social media channels, and print materials {brochures, rack cards, postcards, large format signage). Additionalfunding will allow us to produce higher quality print materials with a larger opportunity for distribution with our MyEllensburg tourism partners. With lodging tax funds, we would increase our digital reach through paid advertisements via social media and digital ad placement (Google Ads). We would also be more involved with organizations like the Washington Festivals and Events Association and The State of Washington Tourism Partnership Program. Addiiional funding will support ihese educational and networking opportu nities. EDA photography, videography, and social media content is used to promoie tourism ihrough MyEllensbutg, as well as through paid advertising efforts stemming from the EDA (digital, print, social) to encourage attendance from visitors beyond 50 miles of Ellensburg. The EDA website and email campaigns are direct sources of conient and inspiralion for travelers, and encourages individuals to explore the unique facets that our historic downtown has to offer. Lodging tax funds will allow us to pay for high-quality photography and videography of our downtown core and special events/festivals. We will coniinue to grow our relationships wiih local and regional media partners to increase coverage of our events and programs. 2500 characler lirnit Application Questions: Part 3 o 4lCollaboration Response 4.1: lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?* Through an MOU with the City of Ellensburg, the EDA is able to lead beautificaiion programs in the downtown core. These programs include downtown planter maintenance, the installation of seasonal snowflake lighting, the installation of the Ellensburg holiday tree, and downtown cleanup days. The EDA Director also sits on the Kittitas Counly Economic Developmeni Task Force and the Diversity, Equity, and lnclusion Committee. Our staff is heavily involved in programming with the Ellensburg Arts and CulturalAlliance, ensuring that we are collectively promoting and amplifying its unique programs. The EDA also partners with the Kittitas County Chamber of Commerce (KCCC) to amplify commerce in the downtown core and drive tourism to historic Downtswn Ellensburg. This is accomplished through regular strategy meetings with the KCCC CEO and Tourism Direclor. We have many local pariners who support our mission to "empower and preserve communiiy by amplifying our economy and creating a sense of place for all." While this list is not exhaustive of our partners. we hold strong relationships with Central Washington University, The Washington Trust for Historic Preservation, the Kittitas County Historical Museum, the Ellensburg Rodeo, and the National Main Street organization. Many members of these organ'zations and businesses serve as board and committee members within the organization. We communicate regularly with our partners through in-person meetings, e-news updates, social media campaigns, and more. The Ellensburg Downtown Association works diligently to build and maintain relationships with local and regional partners. All photography and videography content created with these funds would be made available lo our partners at MyEllensburg and other tourism-related organizations. 2500 character limii