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LT2025-005-Junktiquen
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2025-04-01 10:00 AM - Commissioners' Agenda
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LT2025-005-Junktiquen
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Last modified
5/28/2025 3:36:56 PM
Creation date
5/28/2025 3:36:19 PM
Metadata
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Meeting
Date
4/1/2025
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Item
Request to Approve Lodging Tax Contract Agreements LT-2025-001 through LT-2025-017
Order
16
Placement
Consent Agenda
Row ID
129428
Type
Contract
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3l lmpact <br />Response 3: Describe how you will promote your evenUactivity/facility to attract tourists.* <br />Targeted Marketing Strategy for Junk-iiquen Vintage Markets <br />Centralized Location Advantage: Ellensburg's prime location in Washington makes it an ideal destination for shoppers and <br />vendors from all corners of the state and beyond. Our targeted marketing approach aims to attract tourists from at least 50 miles <br />away, ensuring a diverse audience for each event. <br />Marketing Focus Areas: We will strategically allocaie advertising resources in key regions, including: <br />. Western Washington: Targeting urban centers and communities to draw in enthusiastic vintage shoppers. <br />. Ceniral Washington: Focusing on areas such as Wenatchee, Moses Lake, and the Tri-Cities. <br />. Eastern Washington: Engaging potential attendees in Spokane and surrounding regions. <br />. OuGof-State Markets: Extending our reach into Oregon and ldaho to aitract additional visitors. <br />Vendor Collaboration: Our diverse vendor base draws from locations like Sandpoint, lD; Hermiston, OR; Waterville, Moses Lake, <br />Puyallup, Edmonds, and Spokane. This noi only brings unique items but also each vendors own loyal customer followings. <br />These vendors play a vital role in promoting Junk-iiquen in their respective areas, further expanding our reach. <br />Community and Tourism lntegration: We recognize the importance of promoting the broader Kitiitas County area. Junktiquen's <br />website and social media platforms will actively support tourism campaigns for Ellensburg, Kittitas, CIe Elum, Roslyn, and the <br />entire county. By providing links to local accommodations, dining options, and county-wide evenls, we aim to enhance the visitor <br />experience and encourage longer stays. <br />Cross-Promotion Strategies: To maximize our marketing impaci, we will: <br />. Partner with local events collaborating to cross-promote and share audiences. <br />. Flyers and promotional materials will be distributed at various events across Washington, Oregon. and ldaho, increasing <br />visibility. <br />By leveraging these skaiegies. we aim to create a dynamic atmosphere at Junk-tiquen while supporiing the local economy and <br />tourism iniiiatives in Kittitas County. <br />2500 character limit <br />Application Questions: Part 3 o <br />4l Collaboration
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