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Response 1.1 : Please provide a description of your projecUevent. * <br />Event Description: Junk-tiquen transforms buildings in Ellensburg into a vibrant marketplace twice a year, in April and October. <br />This unique vintage market showcases a diverse array of over 65 vendors offering up-cycled and re-purposed items, including <br />d6cor, furniiure, candles, jewelry, delicious treats, and morel With vendors kaveling from across the Pacific Northwest, <br />attendees can explore one-of-a-kind treasures and indulge tn a day of shopping excitement. <br />TargetAudience: Our audience ranges from ages 18 io 80, appealing to vintage enthusiasts. DIY lovers, and families alike. The <br />diverse offerings cater to all tastes-whether shoppers seek true aniiqLres or creative repurposed items, there's something for <br />everyone. <br />Location Benefiis: Ellensburg's central location in Washington makes it an ideal destination for visitors from all over the state <br />and beyond. Each year, hundreds of new attendees join the Junk-tiquen community, often planning girls'weekends and family <br />vacations around the event. <br />Marketing Strategy: To maximize reach and engagement, we plan to allocate our advertising budget across several key markets, <br />including areas of ldaho and Oregon and across Washington including Western Washington, Eastern Washington areas like <br />Spokane and surrounding area, as well as Ceniral Washington cities like Wenaichee, Moses Lake, and Tri-Cities. Our multi- <br />channel marketing strategy will include: <br />. Online Marketing: Website optimization, search engine marketing, pay-per-click ads, contenl marketing, and email <br />campaigns io build anticipation and inform potential atiendees. <br />. Social Media: Engaging posts, event countdowns. and vendor highlights across platfornrs to fosier communtty interaction. <br />. Digital Media: Utilizing photography and video to showcase unique items and the vibrant atmosphere of the market. <br />.TraditionalAdvertising: Utilizing radio, television, and prinimedia (magazines, flyers. banners, and save-the-date cards) <br />to reach a wider audience and drive foot traffic. <br />Budget Considerations: ln addition io advertising expenses. our budget will cover essential costs such as insurance, venue <br />rental, and display items for the markeis. <br />2500 character lirnii <br />Response 1.2: Please provide us link to a brief video summary of you organization's evenUproject. * <br />Noler You LlUST be presenl al the Q&A neeting ta quality ior lttnding. <br />https://youtu. be/-Sswq9yxsDw <br />Response 1.3: List of lntended Use of Funds* <br />Nole: This lanQUaqe will be related in lhe corltracl if alvarded. <br />the CLTAC cannoi approve frnds nol lisled under RCW 67.28jA16. Holvever. lhe conmillee has the rjght to lle more restrictive. <br />Radio advertising <br />Print advertising <br />Online advertising <br />TV advertising <br />Direct mail <br />Facility rental <br />Website <br />Entertainment costs <br />Equipment rental <br />2l Supporting Kittitas County as a tourism destination. <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. Or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections,