LT2025-001-Cle Elum Round Up - Laserfiche WebLink

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Response 2.2: Describe the prior success of your evenUactivity/facility to attract tourists. * Overihe pasi 10 years, the Cle Elum Roundup has seen an increase in notoriety and atiendance. The Roundup has grown from an amateur rodeo with 100 spectators to a PRCAftVPRA professional rodeo weekend event that attracts thousands of speciators, vendors, contestanis, and volunteers. Contestant participation has increased and many reiurn year after year because they are satisfied with the qr.rality of siock, ground, hospitality, awards, and facility that we provide. They promote our event and local community through social media, contestant forums, awards voting, and word of mouth. ln 2024, attendance was tracked by direct count. Barcoded tickets were sold and zip codes for purchasers were recorded at time of sale. Tickets were scanned at the gate for entry. Additionally, we collected accommodation information by direct ask regarding overnight stay, residency, and accommodations ai time of ticket sale. We did the same during vendor, contestant and volunteer regiskation. ln 2024, we had 1903 overall attendance for Friday and Saturday performances. 826 were from outside of Kiltitas Couniy and of those 169 were from outside of WA state. 658 attendees utilized overnight lodging (hotel/motel, RV/camping, or vacation rental). Using the 2.5 people per pd lodging night muliiplier would make a total of 263 paid nights' 2500 character limil Application Questions: Part 2 o 3l lmpact Response 3: Describe how you will promote your evenUactivity/facility to attract tourists. * The Cle Elum Roundup will utilize marketing strategies in multiple mediums to promoie our event and attract iourists to Kiititas County. Our target audience will be individuals and families who have an interest in rodeo, western sports &/or lifestyle and enioy the great outdoors. We will utilize branded marketing in social media such as Facebook targeted ads, lnstagram, google adwords, and influencer campaigns. Driving kaffic to our website for connection with tickets, accommodations, tourism, sponsor promo, links, and sales. We will use digital marketing Key Performance lndicators (KPl) to measure the efficacy of our tactics to optimize and improve the results throughout the marketing campaign. We utilize both digital and print marketing in partnership with our sanctioning body, contractors, sponsors, and vendors with agreements in place to drive their social media followers and fans to our website, media, and event. We will utilize in-person marketing and promotion with the Roundup Queen ambassador who travels throughout the pacific northwest promoting ihe Roundup and our community. Our royalty averages 4,000+ miles of travel each year and hands out several hundred poster-photo cards that contain branding and event information. Additionally, we will utilize radio adve(ising, direct mail, posters, and other print publications that will contain discount codes to drive business to our website from outside of Kittilas county. We will adiust our campaign to utilize sirategies with the greatest success in driving ticket sales and tourism for our event. 2500 characler linrii Application Questions: Part 3 o 4[Collaboration