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Response 3: Describe how you will promote your evenUactivityffacility to attract tourists. * <br />We are ihrilled to be at the forefront of promoting our downlown area. With a growing number of siores remodeling and <br />reopening, attracting visitors to our downtown has become increasingly effective and popular. Through our collaboralive <br />approach with both established and new partners, we plan to expand our marketing efforts, strengthen partnerships, and work <br />closely wiih lodging facilities to boost visitor numbers and increase overnight stays. <br />Our strategic outreach will continue to focus on audiences located 50 miles or more from Cle e lum, particularly through <br />partnerships with lodging businesses. Since 2021, we have seen changes in how major hotel chains and a local resort disiribuie <br />materials promoting Cle Elum's events. We are actively working io reestablish and enhance ihese relationships. By encouraging <br />these entities to tag the Cle Elum Downtown Association on social media, we aim to leverage our digital platforms to extend their <br />reach to potential travelers. ln the coming year, we will also iniroduce links to our business directory and tourism information on <br />their websites, providing their guests with additional resources and incentives to visit and stay in Cle Elum. <br />The Cle Elum Downtown Association is recognized for its collaboralive spirit and suppori for business growth. By reviializing our <br />network and co-marketing partnerships, we aim to distribute printed materials more effectively, enhancing our ability to capture <br />zip code information and identify target audiences fot further marketing efforts. <br />Our continued collaboration in co-markeling and event planning has proven successful in expanding our reach while mainiaining <br />budget efficiency. Strong partnerships have facilitated shared marketing opportunities and increased erposure without significant <br />additional costs. Our business community remains a crucial padner in promoting and supporting local events, with growing <br />involvement each year. <br />2500 character limit <br />4[Collaboration <br />Response 4,1: lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?* <br />The Cle Elum Downtown Association employs the Main Streei Four-Point Strategic Approach to enhance economic <br />development by collaborating with local businesses and the community. Our Main Street Committees-Promotions, Economic <br />Vitality, Design, and Outreach-include both business and community members, driving our strategic initiatives. <br />A primary goal of our association is to build and nu(ure partnerchips. Our collaboraiions with local organizations, including the <br />Roslyn Downtown Association, Ellensburg Downtown Association, Kittitas County Chamber of Commerce, Northern Kittitas <br />County Historical Society, Suncadia Resort, NKC Tribune, UKC Roiary, and various downiown businesses, have strengthened <br />our network. These partnerships help us plan events aligned with peak weekends, attracting visitors io Cle Elum and boosting <br />our visibility as a destination for tourists visiting Roslyn, Suncadia Resort, and WA Horse Park. This synergy effectively directs <br />traffic to Cle Elum, where new and exciting opportunities await. <br />Our business community plays a crucial role as well. By fostering relationships with both existing and new businesses, we have <br />seen increased engagement in downtown planning and marketing. Notably, businesses are now more active on social media, <br />enhancing our collective reach through collaborative online e{forts. <br />ln 2022, we reorganized the planning of Pioneer Day by forming a dedicated community planning ieam with representation from <br />iwelve organizations, businesses, and individuals. This team has since expanded to over tvventy-six members in 2024, refleciing <br />a strong, collective effort to reestablish Pioneer Day as a premier Cle Elum event. The result has been a broader range of <br />venues for visitors and heightened community enthusiasm. <br />Additionally, our ongotng collaboration with the City of Cle Elum Historic Preservation Commission, Northern Kittitas County <br />Historical Society, and the Cascade Association of Museums & History focuses on promoting our town's rich historical hetitage, <br />attracting visitors with oitr compelling history. <br />2500 characier linii <br />Application Questions: Part 3 o