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Response 1.1: Please provide a description of your projecUevent. * <br />The Downtown Cle Elum Association is a non-profit organizaiion whose mission is to <br />Preserve, Protect and Enhance CIe Elum's Historic Downtown. This is done <br />through successful partnerships with multiple layers of collaborative opportunity. year'round, marketing of our downtown and <br />tourism in Cle Elum and Upper County. Through an exhaustive Strategic Planning Process in2A23, we have also added an <br />emphasis on cr,rltivation of a community centered downtown core for families to gather, shop and play. <br />ln the past S-years, we have seen exponential growth in our communities and in event attendance. We have (3) signaiure <br />events for the year, including Pioneer Days, Boo-Elum and Christmas in Cle Elum. Pioneer Days, a heritage celebration of over <br />50 years, had an attendance of over4.535 (obtained through an jnformal survey and structured estimate). There'1 .9K new user <br />visits to the Cle Elum Downtown Association website during the Pioneer Days event window (Google Analytics) - 81 .2% ol <br />visitors were using a mobile device (+8.4% as compared b2A23 Pioneer Days event). All businesses and events were given the <br />opportunity to distribute Pioneer Days branded water (canned through a pafinership with Dru Bru) - these cans were distributed <br />across WA State, from Spokane to Vancouver to increase tourjsm and promoiion to and for the event. CEDA had an event <br />engagement of 11.8K from July 1 ,2024 - July 8, 2024.This is an increase of 7.1K as compared lo 2023 data and 9.8K over <br />2022. Additionally. we had an increase of over 40% traffic on the CEDAwebsites (as compared to like data from 2023). Taking <br />into consideraiion the physical counts that we have done in year's prior. along with attendance information from other Pioneer <br />Days sub-events -- we can say with some certainty that numbers were up approximately 5% as compared to 2023. 1.3% of the <br />entries were out-of-state zip codes. <br />We believe that our trending increase in attendance is due to the increased partnerships in the community and ihe fact that Cle <br />Elum has been identified as a location that offers year-round opportunities, for all ages. Through our marketing outreach, the Cle <br />Elum DowntownAssociation has begun partnering with a variety of organizations and businesses, including UKC MedicOne, <br />the Cle Elum School District, Dru Bru. Girl/Cub/Boy Scouts, Cle Elum Fire Depi, City of Cle Elum, Chamber of Wolfpoint (MT), <br />WSDOT. and network of 38 communities in WA State and beyond through the Main Street Program. <br />25o[] clra.acler lirili! <br />Response 1.2: Please provide us link to a brief video summary of you organization's evenUproject. * <br />Note: You f,1US'i be p.esent at the O&;\ meetirtg to qualify for lLlnding. <br />https://www.canva.com/design/DAGRQUyoRxBl4T6ThClVcdl9TJokmguHRw/watch? <br />utm_content=DAGRQUyoRxB&utm_campaign=desig nshare&utm_medium=link&utm-source=editor <br />Response 1.3: List of lntended Use of Funds * <br />Nole: This language,rrll be related ir tlre coBtrecl rf awarded. <br />-lhe CLTAC ca,tnot appro,/e lLlnrls nol liste.l urrder RCW67.28.'1816. Horvever. lhe ,lorrnrittee has the rjghl to b-'nore resiticlive. <br />Employee Travel and Training <br />Social Media / Online Media <br />Prini Advertising <br />Venue lmage Promo <br />TV and Radio Advertising <br />Computer Maintenance and Expense <br />lT Support <br />Facility Hire (Rental, Sound Systems, Two-Way Radios etc.) <br />Volunteer Training (food & clothing) <br />PPE (sanitizer, portable restrooms, handwashing stations. masks, etc) <br />Website Branding <br />Transport (Equipment Transport and Hire of Business) <br />Marketing Expenses <br />Communication <br />Office Supplies