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LT2025-014 WASHINGTON STATE SKI & SNOWBOARD MUSEUM CLTAC
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2025-04-01 10:00 AM - Commissioners' Agenda
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LT2025-014 WASHINGTON STATE SKI & SNOWBOARD MUSEUM CLTAC
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Last modified
3/27/2025 12:06:01 PM
Creation date
3/27/2025 12:05:46 PM
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Meeting
Date
4/1/2025
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Item
Request to Approve Lodging Tax Contract Agreements LT-2025-001 through LT-2025-017
Order
16
Placement
Consent Agenda
Row ID
129428
Type
Contract
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8| Funding <br />Response 8.1: Does your organization have, or have you applied for funding from other sources?* <br />Response 8.2a: If not, please explain why not.* <br />Response 8.3: What changes will be made if funding for your request is not available or recommended?* <br />Matching Funds Percentage <br />9| Project Budget Overview <br />Please complete budget for this project/proposal. If your agency operates independently of this project application it may not be necessary <br />to submit the entire agency budget. You must submit a budget which specifically pertains to the project/event for which you are <br />requesting funding and adheres to the basic budget format shown below. <br />The budget must include anticipated revenues, expenditures, and any potential profit or loss. For projects/events which are ongoing for <br />more than one (1) year, please also submit actuals from the previous three (3) years of operations (need not be consecutive) for the <br />project/proposal if applicable. <br />For any claimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must submit verifying <br />documentation which assures the contribution will be provided. For instance, if you are claiming in-kind contributions in the form of <br />advertising match, a binding contract itemizing the matching value and obligating each party must be provided. <br />Response 7.10: Please explain your methodology.* <br />Please explain. <br />The attached report shows details of our visitor survey. <br />Beginning in 2022 and to present, WSSSM uses QR codes to track visitors using a “Visitor Survey” which asks zip code and <br />overnight stay info. This Representative Survey provided incredible information for us: 12% of visitors are staying overnight in a <br />hotel or Air B n B and another 6% are staying overnight in a private home. Previous surveys had indicated 5% of guests were <br />staying overnight. Survey data also indicates that 97% of visitors are from outside Kittitas County. Previous estimates were that <br />90% were from outside the county. Survey data indicates that 13% of visitors are from outside Washington State. <br />Measuring Results <br />• Visitors are counted as they enter the museum by volunteers and tabulated on excel spreadsheets <br />• Visitors are encouraged to use the QR code with their phone and fill out the 3-questions visitor survey to tabulate zip codes <br />and overnight stays <br />• Visitors are also encouraged to sign the museum guest book where we track cities and zip codes <br />• Volunteers are trained to ask questions like “Where are you from” and “What brings you in today” and “Are you staying <br />overnight and where” and to mark answers on the visitor report for the day <br />• Google analytics and social media reports can tell us response to advertising vehicles used <br />• Tracking average visitors per month and per season and comparing it to prior results can help us track successful campaigns. <br />2500 character limit <br />Application Questions: Part 5 <br />Yes <br />No <br />WSSSM has funding to sustain our operations and staff and current events. With a such a small staff, WSSSM has not applied <br />for a lot of other grant funds, but plans to explore this process in honor of 10th anniversary in 2025. <br />2500 character limit <br />If WSSSM is not awarded a Kittitas Lodging Tax Grant, we will not engage in a large paid general marketing campaign in 2025. <br />We may engage in a very small paid social media campaign if we have an extra good fundraising season this holiday. We hope <br />that as fundraising levels increase, we are able to sustain operation levels and find budget for general marketing. <br />2500 character limit. <br />744.17 <br />This field will auto fill with the correct percentage based on your input to budget section below.
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