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8| Funding <br />Response 8.1: Does your organization have, or have you applied for funding from other sources?* <br />Response 7.9: What methodology will you use to calculate the upcoming numbers?* <br />Direct Count (preferred) <br />Indirect Count <br />Representative Survey <br />Informal Survey (preferred) <br />Structured Estimate <br />Other <br />Response 7.10: Please explain your methodology.* <br />Please explain. <br />Based on ticket data, overnight stays for the 2024 production of Anastasia were calculated based upon 25.5% of total event <br />attendees (531 individuals) traveling over 50 miles (response 2.2). In 2023, 17.7% of total attendees traveled over 50 miles. It is <br />reasonable to project 25%(?) of attendees in 2025 will also be from 50+ miles away. <br />It was more difficult to locate current data related to Kittitas County tourism versus Washington State in general. We used a <br />combination of older data from Dean Runyan reports and more current data from Washington Tourism websites to structure our <br />estimates. <br />Using spending and accommodation tables and 2019 data from the Dean Runyan Report which had county specific data: <br />For 2024 actuals: <br />Est., Attendance Paid Overnight (35% of 553) = 193 <br />Est., Attendance Did Not Pay Overnight (65% of 553) = 359 <br />Incl. Day attendees (28%, est. 155 ppl), stay in private homes (37%, est. 205 ppl) <br />Of those staying in hotels/motels, the average party size is 2.3 people, and they stay an average of 2.5 nights. <br />2024 Est., Paid Lodging Nights = 193 / 2.3 x 2.5 = 209.8 <br />We calculated our 2025 projections based on these same percentages. <br />Revenue Impacts <br />From http://choosewashingtonstate.com/why-washington/our-key-sectors/tourism/ <br />Choose Washington the WA State Department of Commerce website states that the average visitor spends $216 per visit (2022 <br />data). Industry reports estimate that every dollar spent by a tourist creates $1.36 in additional economic impact. <br />From the Economic Impact of Tourism in WA - Kittitas County visitor spending in 2020 infographic <br />Kittitas Co had 836,375 visitors who spent $202.2 million in 2020 – which is approximately $241.75 per person. Visitors spent <br />money in the following areas: Accommodations (35.5%), Food & Beverage (22.9%), Recreation (includes arts) (13.9%), Retail <br />(15.7%), and Transportation (12.0%). <br />We utilize a ticketing platform reports tickets purchased by zip code, for any purchase online or onsite that is paid with a <br />credit/debit card. This accounts for approximately 85.5% of tickets sold. While we recognize that some local attendees will <br />purchase tickets on behalf of out-of-town family and friends, this report allows us to get a much more accurate idea of the <br />number of attendees coming from cities that are 50+ miles away. In addition, we use: <br />Post-event surveys emailed to ticket purchasers <br />Ticket information <br />Google and website Analytics and Tracking <br />Social Media Campaigns and Ads <br />2500 character limit <br />Application Questions: Part 5 <br />Yes <br />No