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Response 3: Describe how you will promote your event/activity/facility to attract tourists.* <br />4| Collaboration <br />Response 4.1: If your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?* <br />We are thrilled to be at the forefront of promoting our downtown area. With a growing number of stores remodeling and <br />reopening, attracting visitors to our downtown has become increasingly effective and popular. Through our collaborative <br />approach with both established and new partners, we plan to expand our marketing efforts, strengthen partnerships, and work <br />closely with lodging facilities to boost visitor numbers and increase overnight stays. <br />Our strategic outreach will continue to focus on audiences located 50 miles or more from Cle Elum, particularly through <br />partnerships with lodging businesses. Since 2021, we have seen changes in how major hotel chains and a local resort distribute <br />materials promoting Cle Elum’s events. We are actively working to reestablish and enhance these relationships. By encouraging <br />these entities to tag the Cle Elum Downtown Association on social media, we aim to leverage our digital platforms to extend their <br />reach to potential travelers. In the coming year, we will also introduce links to our business directory and tourism information on <br />their websites, providing their guests with additional resources and incentives to visit and stay in Cle Elum. <br />The Cle Elum Downtown Association is recognized for its collaborative spirit and support for business growth. By revitalizing our <br />network and co-marketing partnerships, we aim to distribute printed materials more effectively, enhancing our ability to capture <br />zip code information and identify target audiences for further marketing efforts. <br />Our continued collaboration in co-marketing and event planning has proven successful in expanding our reach while maintaining <br />budget efficiency. Strong partnerships have facilitated shared marketing opportunities and increased exposure without significant <br />additional costs. Our business community remains a crucial partner in promoting and supporting local events, with growing <br />involvement each year. <br />2500 character limit <br />Application Questions: Part 3 <br />The Cle Elum Downtown Association employs the Main Street Four-Point Strategic Approach to enhance economic <br />development by collaborating with local businesses and the community. Our Main Street Committees—Promotions, Economic <br />Vitality, Design, and Outreach—include both business and community members, driving our strategic initiatives. <br />A primary goal of our association is to build and nurture partnerships. Our collaborations with local organizations, including the <br />Roslyn Downtown Association, Ellensburg Downtown Association, Kittitas County Chamber of Commerce, Northern Kittitas <br />County Historical Society, Suncadia Resort, NKC Tribune, UKC Rotary, and various downtown businesses, have strengthened <br />our network. These partnerships help us plan events aligned with peak weekends, attracting visitors to Cle Elum and boosting <br />our visibility as a destination for tourists visiting Roslyn, Suncadia Resort, and WA Horse Park. This synergy effectively directs <br />traffic to Cle Elum, where new and exciting opportunities await. <br />Our business community plays a crucial role as well. By fostering relationships with both existing and new businesses, we have <br />seen increased engagement in downtown planning and marketing. Notably, businesses are now more active on social media, <br />enhancing our collective reach through collaborative online efforts. <br />In 2022, we reorganized the planning of Pioneer Day by forming a dedicated community planning team with representation from <br />twelve organizations, businesses, and individuals. This team has since expanded to over twenty-six members in 2024, reflecting <br />a strong, collective effort to reestablish Pioneer Day as a premier Cle Elum event. The result has been a broader range of <br />venues for visitors and heightened community enthusiasm. <br />Additionally, our ongoing collaboration with the City of Cle Elum Historic Preservation Commission, Northern Kittitas County <br />Historical Society, and the Cascade Association of Museums & History focuses on promoting our town’s rich historical heritage, <br />attracting visitors with our compelling history. <br />2500 character limit