LT2025-002 CLE ELUM DOWNTOWN ASSOCIATION CLTAC

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Response 1.1: Please provide a description of your project/event.* Response 1.2: Please provide us link to a brief video summary of you organization's event/project.* The Downtown Cle Elum Association is a non-profit organization whose mission is to Preserve, Protect and Enhance Cle Elum's Historic Downtown. This is done through successful partnerships with multiple layers of collaborative opportunity, year-round, marketing of our downtown and tourism in Cle Elum and Upper County. Through an exhaustive Strategic Planning Process in 2023, we have also added an emphasis on cultivation of a community centered downtown core for families to gather, shop and play. In the past 5-years, we have seen exponential growth in our communities and in event attendance. We have (3) signature events for the year, including Pioneer Days, Boo-Elum and Christmas in Cle Elum. Pioneer Days, a heritage celebration of over 50 years, had an attendance of over 4,535 (obtained through an informal survey and structured estimate). There 1.9K new user visits to the Cle Elum Downtown Association website during the Pioneer Days event window (Google Analytics) - 81.2% of visitors were using a mobile device (+8.4% as compared to 2023 Pioneer Days event). All businesses and events were given the opportunity to distribute Pioneer Days branded water (canned through a partnership with Dru Bru) -- these cans were distributed across WA State, from Spokane to Vancouver to increase tourism and promotion to and for the event. CEDA had an event engagement of 11.8K from July 1, 2024 - July 8, 2024. This is an increase of 7.1K as compared to 2023 data and 9.8K over 2022. Additionally, we had an increase of over 40% traffic on the CEDA websites (as compared to like data from 2023). Taking into consideration the physical counts that we have done in year's prior, along with attendance information from other Pioneer Days sub-events -- we can say with some certainty that numbers were up approximately 5% as compared to 2023. 1.3% of the entries were out-of-state zip codes. We believe that our trending increase in attendance is due to the increased partnerships in the community and the fact that Cle Elum has been identified as a location that offers year-round opportunities, for all ages. Through our marketing outreach, the Cle Elum Downtown Association has begun partnering with a variety of organizations and businesses, including UKC Medic One, the Cle Elum School District, Dru Bru, Girl/Cub/Boy Scouts, Cle Elum Fire Dept, City of Cle Elum, Chamber of Wolfpoint (MT), WSDOT, and network of 38 communities in WA State and beyond through the Main Street Program. 2500 character limit Note: You MUST be present at the Q&A meeting to qualify for funding. https://www.canva.com/design/DAGRQUyoRx8/476ThCIVcdI97JokmguHRw/watch? utm_content=DAGRQUyoRx8&utm_campaign=designshare&utm_medium=link&utm_source=editor Response 1.3: List of Intended Use of Funds * Note: This language will be related in the contract if awarded. The CLTAC cannot approve funds not listed under RCW 67.28.1816. However, the committee has the right to be more restrictive. Employee Travel and Training Social Media / Online Media Print Advertising Venue Image Promo TV and Radio Advertising Computer Maintenance and Expense IT Support Facility Hire (Rental, Sound Systems, Two-Way Radios, etc.) Volunteer Training (food & clothing) PPE (sanitizer, portable restrooms, handwashing stations, masks, etc) Website Branding Transport (Equipment Transport and Hire of Business) Marketing Expenses Communication Office Supplies