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no <br />RESEARCH <br />Introduction & Methodology 1 <br />From May 16 - 23, 2024, DHM Research conducted a telephone/hybrid survey of 300 registered voters <br />in Kittitas County. The purpose of the survey was to understand voter sentiments, gauge voter support <br />for a proposed Road Fund Levy, and test the resonance of support messages to inform the <br />development and implementation of a communication plan that will resonate with voters and help <br />achieve support for the levy. <br />irch MethodoioL <br />The telephone/hybrid survey consisted of 300 registered voters in Kittitas County and took <br />approximately 11 minutes to complete. This is a sufficient sample size to assess voter opinions <br />generally and to review findings by multiple subgroups including age, gender, race, education level, <br />income level, political affiliation, and area. <br />Respondents were contacted from a list of registered voters. Telephone respondents were contacted <br />by a live interviewer, and text -to -online respondents received a text invitation directing them to an <br />online survey. In gathering responses, a variety of quality control measures were employed, including <br />questionnaire pre -testing and validation. Quotas were set by age, gender, race, education level, <br />income level, political affiliation, and area to ensure a representative sample. Though quotas were set, <br />income skewed lower than the median household income due to the prioritization of representative <br />age groups within the allotted fielding time. <br />Statement of Limitations <br />Any sampling of opinions or attitudes is subject to a margin of error. The margin of error is a standard <br />statistical calculation that represents differences between the sample and total population at a <br />confidence interval, or probability, calculated to be 95%. This means thatthere is a 95% probability that <br />the sample taken for the study would fall within the stated margin of error if compared with the results <br />achieved from surveying the entire population. The margin of error for this survey is: ±6.01`Yo <br />DHM Research Background <br />DHM Research has been providing opinion research and consultation throughout the Pacific Northwest <br />and other regions of the United States for over 40 years. The firm is nonpartisan and independent and <br />specializes in research projects to support public policy making. <br />3 1 DHM Research I Consor Kittitas County Public Works Survey I May 2024 <br />