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(I <br />RESEARCH <br />Slightly less than half of voters are in the hard -to -get category. This means that overall, just over half of <br />voters are in the strong base, soft base, and movers combined. Voters in the hard -to -get category are <br />unlikely to change from their positions of opposition or uncertainty, making them unlikely to be worth <br />spending significant resources on. Hard -to -get voters are more likely to be ages 30-44 and lean <br />Republican, prefer not to share their income, Upper County, conservative, and homeowners. <br />Voters who start and end on "no," start and end on "don't know," <br />or start on "yes" and end on "no" <br />AGE <br />POUTWALIDEOiOGY <br />• 30-":3456 <br />Conserva0ve:29% <br />(vs.26%tota.7 <br />Ns.25%total) <br />PARTY <br />Rap:45% <br />RACLIMNIMY <br />POC:17% <br />(vs 41%total) <br />(vs.tt%totatl <br />AREA <br />• UpperCoanty:37% <br />HOMEOWNERSHIP <br />(VS. 35%total) <br />Ownem 75% <br />(vs. 71%rota!) <br />I NCOME <br />• Prefernot to say: 10% <br />(vs. 5%total) <br />n-1f0 <br />Diftrence 2 the margin of error <br />Those in the strong and soft base have higher turnout likelihood than the other target groups. Movers <br />are less frequent voters, further demonstrating the necessity of outreach and targeting to motivate this <br />group and increase turnout for the upcoming election, but over 50% have voted in at least 1 or 2 of the <br />most recent general elections. Considering that this group skews toward the18-29 age group, the <br />infrequent vote likelihood could also be a product of this group not having been of voting age for <br />more than 2 recent general elections. <br />17 1 DHM Research I Consor Kittitas County Public Works Survey I May 2024 <br />