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re� <br />RESEARCH <br />3.6 Voter Targets <br />Analysis of movement between the ballottests, including the strength of support and opposition, <br />provides information on categories of voters that can be used for targeting in communications to move <br />towards stronger support. <br />Voters who start on "yes" and end on "certain yes" <br />Voters who start on "yes" and end on "lean yes" <br />Voters who end on "yes" or "don't know," excluding those in <br />Strong or Soft base <br />Voters who start and end on "no;" start and end on "don't know;" <br />or start on "yes" and end on "no" <br />Almost a quarter of voters make up the strong base. These voters are more likely to be Democrats, <br />college educated, have an income of <$50K, and identify as liberal compared to demographics <br />among total Kittitas County voters. To a lesser degree, they also tend to be ages 65+, renters, from <br />Upper County, and have high school or less education. <br />Voters who start on "yes" and end on "certain yes" <br />AW <br />POUTICAL IDEOLOGY <br />• 63*.31% <br />tlb":36% <br />(vs.27%total) <br />(vs.21%total) <br />PARTY <br />RACE/EMNICr1Y <br />• Oem: 50% <br />Mlbtb done: 90% <br />(vs. 4 1% total) <br />(vs.84%total) <br />EDUCATION <br />AREA <br />College+.49% <br />' PPe County: 39% <br />Upper <br />(vs 35%tote!) <br />(vs. 35%total) <br />Hg or less` 35% <br />(vs. 31%total) <br />INCOME <br />z� t� <br />HONE OVYNERSHIP <br />r..s 52%rotary <br />' Renters: 23% <br />(vs. 19%total) <br />rt-71' <br />DHfelence t the margin of *nor <br />15 1 DHM Research I Consor Kittitas County Public Works Survey I May 2024 <br />