6-28-2024_PW SS Briefings - Laserfiche WebLink

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dt RESEARCH Special mailing,social media, and live radio may be the best channels of communication to invest in for reaching the base and movers among voter targets.Special mailing and social media are both rated highest among the strong and soft base. Special mailing is also rated highly among movers, along with live radio.Voters in the strong base also mention text as a method they prefer to receive information more than other target groups. Preferred Information Sources by Target Voters TARGETS Response category Strong base* Soft ba�dqit Special mailing 47 . 39% Social media 44% 29% I 32% Local print or online news 35% 46% 39% I 27 k o organizations The Kittitas County website 36% 19% 34% 21% Friends and family 26% 38% 20% 23% Live radio 15% 13% 15% 1 Television 20% 12% 13% 1 14% Other: Text 0% 0% 1 1% If the county is unable to secure the necessary funds to maintain the current level of county roads and bridges,the safety of the most at-risk bridges is the top priority for voters.Over 40% prioritize maintaining the most heavily traveled roads and bridges, rural roads and bridges,and school bus routes. Conversely, infrastructure for walking or non-motorized forms of transportation is a much lower priority for voters. If Kittitas County lacks enough funds to maintain all County roads and bridges in the future,which two categories should be given the most priority? Bridges that pose the greatest safety risk 60% The most heavily traveled roads and bridges 46% Rural roads and bridges where there are no other 45% travel routes School bus routes 40% Infrastructure for walking,biking,and other - 9% alternatives to motor vehicles DHM Research I Consor Kittitas County Public Works Survey I Chart 14 22 DHM Research I Consor Kittitas County Public Works Survey I May 2024