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d <br /> RESEARCH <br /> 3.6 Voter Targets <br /> Analysis of movement between the ballot tests, including the strength of support and opposition, <br /> provides information on categories of voters that can be used for targeting in communications to move <br /> towards stronger support. <br /> Strong base Voters who start on "yes" and end on "certain yes" <br /> Soft base Voters who start on "yes" and end on "lean yes" <br /> Movers Voters who end on "yes" or"don't know,"excluding those in <br /> Strong or Soft base <br /> Hand to 9AW Voters who start and end on "no;"start and end on "don't know;" <br /> or start on "yes"and end on "no" <br /> Almost a quarter of voters make up the strong base.These voters are more likely to be Democrats, <br /> college educated, have an income of<$50K, and identify as liberal compared to demographics <br /> among total Kittitas County voters.To a lesser degree,they also tend to be ages 65+, renters,from <br /> Upper County, and have high school or less education. <br /> Voters who start on "yes"and end on "certain yes" <br /> Soft <br /> base AGE POLMCALIDEOLOGY <br /> 17% • 65+:31% Liberal:36% <br /> Strong (vs.27%total) (vs.21`,%totall <br /> Movers base pAary RACE/ETHNICITY <br /> Dem:5D°5 Wbka alone:9f'% <br /> (vs.a %totaU (-.841Stowl) <br /> �� EDUCATION <br /> • U rCou 39% Coflega+:49% <br /> Up <br /> MY' (vs.35%total) <br /> (vs.35%total) Hs or less:35% <br /> Hard to get (vs.31%total) <br /> INCOME <br /> 47% <$50K 605b HOMEOWNERSHIP <br /> (vs 52%total) Renters:2396 <br /> �A [ . <br /> (vs.1996total) <br /> 66L n.71• <br /> Difference t the margin of error <br /> DHM Research I Consor Kittitas County Public Works Survey I Chart 7 <br /> 15 DHM Research I Consor Kittitas County Public Works Survey I May 2024 <br />