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d <br /> RESEARCH <br /> 3.4 Messaging: 5-Year Funding <br /> After reading or listening to a list of reasons presented in favor of supporting the levy, a majority of <br /> voters find all reasons convincing. Messages highlighting the significance of snowplowing, maintaining <br /> the safety of county roads and bridges, and the critical role of well-maintained roads in daily life are <br /> most persuasive among voters.When looking at ratings by strength of opinion, "taking care of what we <br /> have now is less expensive than trying to fix problems later,""ensure the safety of all county roads and <br /> bridges",and "keep roads and bridges accessible to emergency service providers" rank as the top very <br /> good reasons, although the rest of the messages do not fall far behind in this regard.The message <br /> "one-time cost for multi-year benefit" resonates at lower level than other messages; however,a <br /> majority of voters(58%)still find it to be a good reason to support the levy. <br /> Reasons to Support <br /> Very good reason Very poor reason Total good reason <br /> Maintain snowplowing 74 <br /> Ensure safety of all county roads <br /> and bridges <br /> Well-maintained roads and bridges <br /> are crucial to everyday life <br /> Keep roads and bridges accessible <br /> to emergency service providers <br /> Taking care of what we have now is <br /> less expensive than trying to fix <br /> problems later <br /> One-time cost for multi-year benefit S% 58 <br /> DHM Research I Consor Kittitas County Public Works Survey I Chart 5 <br /> t <br /> ' Chart 5 displays shortened versions of the messages tested in the survey; see questions 12- 17 in the <br /> appendix section for full messages. <br /> 11 1 DHM Research I Consor Kittitas County Public Works Survey I May 2024 <br />