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Response 1: <br />ProjecVEvent <br />Description * <br />Video Link <br />List of lntended Use of Funds* <br />Work with a professional agency to refine our <br />marketing and promotion strategy <br />Develop written content for social media, radio spots, <br />and press releases for newspaperlmagazines <br />Create photography, graphics and visuals for social <br />media, digital advertising and print advertising <br />Refine and expand content on website and improve <br />SEO and search results <br />Ongoing website design and maintenance and social <br />media management <br />Fees for boosted social media ads, online advertising, <br />radio spots, and print advertising beyond Kit <br />Fees for social media ads, radio spots, and print <br />advertising within Kittitas County week of events <br />PUNCH Projects, a rural arts-collestive since 2006, works to promote visual <br />dialogue between urban and rural art communities and seeks to support the cultural <br />vibrancy of rural art scenes by spurring creative awareness, cross-cultural <br />engagement and economic vitality. ln lall of 2A21, we signed a lease on the old fire <br />house in the small rural-community of Thorp and began what we call the "Fire House <br />Projecl" - creating a space that now, after our 2nd year, houses a gallery, outdoor <br />stage/performance area, and a recently added indoor performance area and 'snack <br />bar" with packaged snacks and beer. Exhibitions in the galle.y change monthly and <br />we have musicians and other performers on the outdoor stage May-Oct. We are <br />currently open 12-4pm on Saturdays with volunteer staff, recently extending our <br />hours on last Saturdays to Bpm. We invested significant hours and money in our <br />second year to add a hospltality component and increase public programming to <br />provide more events. Lodging Tax Funds witl help ensure continued growth through <br />support for talent fees for artists and musicians, and to marketlpromote monthly <br />gallery exhibiiions, stage performances and workshops. <br />The past year has shown sleady growth in attendance- ln a town with a population <br />of approximately 200, open one day per week, we had 1157 visitors Jan-Aug 2023 <br />with 134 people on our busiest day. This is a 39.9% increase over the same months <br />in 2A22. We estimate 21.8% of those to be oufof-county - a 6.8% increase over last <br />year or 103.8% increase when comparing total visiior counts. Gross retail sales for <br />2023 have increased 7A.4o/a comparing again Jan-Aug 2023 ta 2022. This is <br />testament to the success of our efforts and the support of the LTAC. As we continue <br />to expand our honrs, programming and retail offerings in 2O23, we are seeking ways <br />to invest in programming, operations and marketing/promotion to reach a broader <br />audience and a sustainable path forward- <br />Many visitors are still discovering us for the first time arrd have been a mix of folks <br />who knew or-rr Seattle localion, some who have discovered us as they pass by on <br />Thorp Hwy enroute to raft or fly fish, others who have bicycled the scenic byway <br />from Roslyn to Ellensburg, regulars from Ellensburg and upper county, and even <br />some who simply see our sandwich board at the Thorp fieeway exit while stopping <br />for gas and snacks. <br />2501) character lirril <br />|)leass l)rovide us link lo i, briel video sumtrlaiy oi yoiJ orgarizalion s event4)roieci. You fu1UST b. present at the <br />Q&A nnetitq 1{) qualily lor tunding <br />https:liyoutu. be/iadXSq*RJ'1 c