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Response 1: <br />ProjecVEvent <br />Description * <br />Our plan is for The 101st anniversary of the rodeo !o be even larger than the 100th! <br />We are excited to announce that every evenl sold out this year. Our plan is to <br />continue to push spending more time in Ellensburg, and encourage our rodeo <br />attendees to spend the night in Kittitas Counly for more than just the dates of the <br />rodeo. This year we used the tunds to expand our marketing greatly. We targeted <br />Wyoming, Nebraska, Colorado, Nevada, Utah, North Dakola, South Dakota, and <br />Northern California. Additionally we targeted our normal states, Washington, ldaho, <br />Oregon and Montana. With the additional funds we are requesting we plan to use <br />additional platforms for marketing above what we did in 2023. All marketing will be <br />tracked using advertising pixels to see which ad mediums are converting to ticket <br />sales. The ticketing soflware we use shows which states they are coming from atrd <br />this year we absolutely had people from all of the$e stales atlend. The increase in <br />attendance came from the new states we were targeting in 2A23 and we plan to do <br />this again in 2A24. We will expand to New Mexico and all of Calilornia this year. ln <br />addition to using Facebook, Twitter, lnstagram, TIKTOK, YouTube, Reddit and <br />SNAPCHAT, we plan to advertise on TV, radio, in print and on HULU. We plan to <br />work with Matt and Amy at Kittitas County Chamber of Commerce to put a tracking <br />pixel on their site to track the traffic that is driven to their site from our guests who <br />buy tickets. <br />2500 character limil <br />Please proyide lrs Jink lo a b.ief video sunrmary af you organization's svenvproject. You tulUS f be presenl at ihe <br />Q&A rneetirg to qual,fy tor lundirrg. <br />https:l/spaces. hightail.comlspace/O 1 6MoYls4 <br />Video Link <br />List of lntended Use of Funds* <br />Digital Marketing <br />Online ad management <br />TV <br />Radio <br />Cabte TV <br />Print publications <br />Magazines <br />Blogs <br />Billboards <br />Podcasts <br />Hulu <br />Musician Fees <br />Announcer Fees <br />Rodeo Clown Fees <br />Website updates <br />email newsletters to past ticket holders <br />ad management fees <br />security <br />2l Supporting Kittitas County as a tourism destination