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3l lmpact <br />Response 3: <br />Measuring Results * <br />Application Questions: Paft 3 <br />Desc.ibe hory you will oromote yoitr everLac:i!rlyrfacilily !o aikact iounsts <br />1. Our target audience is self- identified arls lovers, cultural tourists, lhose with a <br />proven propensity to atlend art exhibits and events but a.e not aware of Gallery <br />One. <br />2. Our secondary audience !s comprised of those that are not traveling for speci{ic <br />aris experiences but do see art as a value added experience. "We love to taste wine <br />and I also heard that there are lots of galleries in Ellensburg." These are ,:ultural <br />tourisls thal would likely listen to NWPB, attend arr arts event with a friend or need a <br />secondary activity white their partner is fly-fishing, hiking or iloating the Yakima <br />River. <br />Through ihe identified use of funds, we vrill select target avenues to reach these <br />audiences. Print media examples include: Art Chowder Magazine, Comet lvlagazine <br />Radio advertisirrg examples includes KEXP NWPB. Online examples include social <br />media or website advertising. Cultural organization exampies include Pilchuck, <br />Museum of Northwest Ad, Washington State Arts Commission, Wenatchee Valley <br />lVluseurn, etc. Talent fees and art delivery fees for artists include Trimpin, a National <br />Call for Paper Works, the Washington Women Painiers. <br />250C {Jlili:lcte. rr-!t <br />4l Collaboration <br />lf your organizatron colfaborates or has created padneaships with other organizaiions. groups. or other events, how is lhis <br />accomplished? <br />4.1 Collaboration *NATIONAL -North American Reciprocal Museum fulernbership - Shared admission <br />for over J 200 museums across the country www.narmassociation.org -Common <br />Field- A National Membership Organization for Visual Arts Organizations <br />STATEWIDE - Member of Waslrington State Aris Alliance. Washington Museum <br />Association, lnspire yfA & Upper Columbia Museum Association - Ariist Trust <br />{Seattle baseci statewide organization) - Reciprocal membership benefit - <br />\ lashington State Ails Commission, Teacher Artist Training Lab - \nlaslringion Clay <br />Arts - Creative Economy Task Force <br />COUNTY * Suncadia art installation partnership. Cascade Association of Museunrs <br />and History membership - Chamber of Comnrerce - event listings on calendar. <br />member of the Chanrber. provide opportunities foi artists from the county to exhibit <br />work in the Kittitas County Show. host Artist Registry on www.gallery-one.org of <br />Kittitas County adists , promote businesses and organizations in upper county in <br />auction caia'og. <br />CITY -Ellensburg Downtown Association - Venue for many downtown evenis {Girls <br />Night Out), open late for certain events {Cocoa Stroll), participation in ad efforts and <br />location for the Ellensburg Downtown Association Award - Cornmunity organ,zations <br />- ln-person and flyer promotional opportunities. - Auctjon donatrons - Contributions <br />to auctions and events (- Thorp Mill, Clymer Museurn and others) - Kittitas County <br />Historlcal Museum - partner for collections project - Ellensburg Arts Commission - <br />First Friday participant - Ellensburg Music Festival - Participatiag venue for <br />performances - CWU Art and Design Dept - support Award and exhibit of one <br />student *working with EDA. Laughing Horse, Ellensburg Ads Commission, CWU, to <br />create a 5-10 year Arts Plan for Ellensburg <br />2500 .harilc!er iinrii