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Response 2.1 * <br />Response 2.2 * <br />Why y/ould icriflsls iravej to Kiltjlas County lc altend your evenVacltrilyll.lctlily'a <br />First. our 300+ days of sunshine are very appealing to lourists. While both spring <br />and fall wealher on the weslside brings rain, muddy corn mazes and water laden <br />egg hunts, we typically have sunny, blue-sky days here in Ellensburg. Spring can no <br />doubt be a challenge, but it's not westside weather! Over the years, we've heard <br />"weather" as a driving factor lor many guests and we see that continuing. <br />Seconctly. guesls are looking to avoid the crowds and timed ticketing. Most farms on <br />the westside are less than 30-minutes from a major urban center, which means they <br />get inundated by crowds. As a result, iarms have had to change their operations in <br />order to manage the numbers. <br />Thirdfy, we hear the word "genuine" a lot. More and more. people want genuine <br />experiences and we afford them that. <br />Finaily. people want something different. While the core oi our evenis are traditional <br />(i.e. egg hunt, gifts formom, etc.) we put a spin on things like and Amazing Race <br />style event, ladybug releases and bottle feeding baby animals. <br />25(J0 character llr:il <br />Desi:ai5e iile tl:lo. success aa yitu. eveltl/acli'li,j'faaiily *j ailraalion icrr.isls <br />With approximately 400 guests at our Eggfest Easter event, 40o/o of the ticket sales <br />occurred online, giving r.rs good, trackable data. And, the data showed 46% of <br />guests were frorn outsicle the county and 71'k of that number were from 50+ miles <br />away. including neighborhoods in Seattie, Renton, Steilacoom and North Bend to <br />name a iew. <br />We see our spring events slowly growing overlime. just as our fall event has <br />2sot'i alraracter irirri <br />Application Questions: P arl. 2 <br />3l lmpact <br />Response 3: <br />Measuring Results * <br />Descfibe rcr'* loi! s;ri! i{orr{rl9 TcLir eveirtaac:i'riiyli,rciit|Y io ailrac! l0ufrsts. <br />First, we go to where the tourists already are and a successful part oi that has been <br />participating in parades including, Pioneer Days in Cle Elum, the Labor Day parade <br />in Ellensburg and the Apple Blossom parade in Wenatchee. VVe believe this builds <br />brand awareness. <br />Second, we will follow the same path we used in growing the fall event and create a <br />very robust and targeted online ad campaign via Facebook and lnstagram. We'll <br />target specific demographics in zip codes from the Seattle, Bellevue, lssaquah. <br />Snoqualmie Valley, Moses Lake, Yakima atrd Wenatchee areas. We're also pianning <br />on video content for TikTok ads as well- <br />Third, we will piggyback on spring/Easter promotion opportLtnities such as travel <br />mom blogs. community boards. etc. <br />Finaliy. we will nrarket to our existing base, giving one mo.e reason to visit the farm <br />and Kittitas CoLrnty as a whole- <br />3500 char;rcier lrr)it <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organizatiorr collaborates or has created partnerships with other organizations, groups, or other events, how is this <br />accomplished?