LT2024-004-DRU BRU - Laserfiche WebLink

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List of lntended Use of Funds* Advertising (digital and print) to extend our reach and increase participation Paid and boosted Social Ads, Printed Postcards Race expenses, such as parking lot rental fee, lighting expenses, wayfinding signage, glow gear 2l Supporting Kittitas County as a tourism destination. 1. Away lrom their place of residence or business and staying overnighi in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnighl; 3. or from another country or state outside of their place of residence or business. You musi provide the evidence uiilized in determining your projections. Response 2.1 *Wh,r'irouid lo.irisl: iravel io Krttit.rs Countv ic, altecd :lour ..verlaclivti\lafz$iltly'l It's lruly a one of a kind experience. The Snoqualmie Tunnel by itself is neurs worthy and very special therefore when paired urith an all-ages 5k il becomes a very talkable event. Follcwing the race we also offer an all-ages all day block party to extend the activities into the evening and encourage a longer stay. 250i] clraritcler i[i]!l llesL:,ibe ihe trior suc{:ess ci youi e'/enilact;'/rtyiiarrlilv in ailraclicr tourls(s I have data frorr the race website lhat shows people canre from all over WA state. i will upload it as a reference doc. lt also shows a wide range of ages. tt's a very inclusive, fun event. We had aver 750 people participate last year and several oeople said it was their first time at Snogualmie Pass. l'm confident we can get 800- B50 people next year with the right funding and marketing support. f5C'i .:laiatler litf rl Application Questions: Part 2 3l lmpact Response 2.2 * Response 3: Measuring Results* [Jescrii]c iiorv you ,viil pronlotc icur ever?lacti,r!iyliecility io alvacl loilnsts Submilting the event to all 5k race websites and event calendars. Making sure its added to relevant event calendars. Paid Facebook and lnstagram ads. We have found boosting to be very successflrl. We hang physical posters up in high traffic areas inside and outside of Kittitas County. We invest in postcards that are given out at events, festivals and social gatherings. We have lwo tap roonr biisinesses and heavily promote the event ai each location- We share event assets with our partners so they will help cross promote lhe event as well. We also prorride discount codes to select non-profits. 25CC r:hara{1er iinril Application Questions: Part 3 4l Collaboration lf your organization collaborates or has created partnerships with oiher organizations, groups, or other events, how is this accomplished? We invite B-12 local businesses and non-partners to have booths up at the event. Each partner is featured on the race website, gets their logo added to the race t- shlrt, receives a discount code and marketing materials to help cross promote the event. We also try to use local businesses for our event needs. for example gettrng our l- shirts printed locally vs using a large national cornpany. 2500 charaaier iinlii 4.1 Collaboration *