RES 2023-228 - Laserfiche WebLink

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Media Gontacts: Agencies should distribute recreational boating safety content through their own socialmedia channels, social media channels of their partners, or the news media. Owned Media: This is the number of hours spent on this activity and the number of posts orarticles distributed through communication channels that are owned and managed by the agency, Iike the agency website, social media channels (Facebook, Twitter), newsletteri, etc.' SmallAgency, 4 hours. Medium Agency, B hours ' Large Agency, 1G hours Earned Media: This is the number of hours spent on this activity and the number of articlesbroadcastthrough media channels that are not managed by thaagency. Examples include stories in the newspaper, radio, television. Agencies should also count the number of recreational boating safety posts on the social media channels of partner organizations when the agency can show that the posts are the result of its interaction with that partner,. Srnall Agency, 4 hours, Medium Agency, B hours ' Large Agency, 16 hours I o o Professional Prevention P_artners (Safe Kids, Power Squadron, USCG Auxiliary, etc.):Engaging partners can multiply the effectiveness of a marine law enforcement progr-am,s ' effectiveness by increasing its area of influence and leveraging the resources of pirtners. Partnering activities include meetings, conference calls, ev5nt-participation, and actualon-watertime. Agencies should report the hours spent working with Prevention partners conJucting nesactivities in iheir jurisdictions as wellas meetings, conference calls etc.' SmallAgency, t hour ' Medium Agency, 3 hours. Large Agency, S hours Campaigns; Operation Dry Water, Spring.Aboard, National Safe Boating Week, and Safe Paddling Week: See the SOAR web form for reporting requirements, and g6als for all agencies regardless of size is participation in these campaigns. The State Parks Recreational eoaiing Safety Communication staff will distribute content to all agencies for each of the campaigns, making participation quick and simple. These campaignsian have a powerful impaci it Jtt agencies participate, ' SmallAgency, S visits ' Medium Agency, 10 visits ' Large Agency, 15 visits The Operation Drv Water carnpaiqn is a national campaign focused on the deterrence of boating underthe influence. Participation in this campaign is mandatory for allagencies that receive a federal assistance grant. lt is a combination of emphasis patrols and media the weekend before the Fourth of July, The Sorinq Aboard campaiqn is a national campaign designed to encourage all boaters to take a recreational boating safety class, lt occurs in late March. National Safe Boatinq Week is a nationally observed week focused on encouraging all boaters to wear their lifejackets. ln addition to media posts, agencies are encouiag-ed to Pago 19 of24 t I Updated 10/2012023