Laserfiche WebLink
Appendix A: Executive lnterviews <br />GOALS COMMON THEMES <br />These are the most commonly expressed idess relqted to these questions. <br />HOW IMPORTANT tS TOURISM? <br />WHAT WOULD YOU LIKE TO SEE HAPPEN IN THE NEXT FIVE YEARS? <br />' Tourism is important and will become an increasingly important part of the economyr Grow tourism to heip sustain local businessesr Become the destination, not a stop along the way to somewhere elser Align tourism goals with community goals* Become the place where people from Western Washington go to relax and have funr Become a destination for regional meetings and conferencesr Become a destination for sports tournaments <br />' Maintain and grow the rodeo to gain momentum going into the L00th a nniversary rodeo in <br />2023 <br />GOALS QUOTES OF NOTE <br />These sre quotes that express commonly held icleas ar were especially important to note. <br />"We need tourists. Residents visit our businesses anC make one to three purchdses o month-this <br />isn't enough to sustain our businesses.,, <br />"l'cJ like to see tourism continue to grow at a nice poce, as it has." <br />"l don't think we should try to become another Leavenworth (tourism-dependent economy).', <br />"Whot benefits tourists shottld slso benefit the community ond makes for a more authentic <br />experience for the visitor." <br />'l think the cammunity will support more investments in tourism if they can be shown how <br />meetings, sp.orts events, etc. csn bring business to lacal restoLtrsnts end stores.,, <br />"l think the community is divided on bringing more people into town." <br />"There's a large group (of residents)thot says (CWU) students are ruining our town." <br />POSITIONING COM MON THEMES <br />These are the most commonly expressed ideas related ta these questions. <br />WHAT IS ELLENSBURG KNOWN FOR?r We're in the center of everything (and a shorter trip from Western WA than Walla Walla) <br />' "There's always something going on,, {events and festivals). Good weatherr We don't have a fixed imager Smalltown feelr Relaxed and welcoming: Outdoor recreation, the scenery* Quiet little ranching and college townr The rodeo and Western heritage -,,A touch of the West,, <br />Ciiy of Ellensburg <br />Firre-Year Toulism Strategic Fian <br />201_q <br />S7