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t_. <br />Meeting Tou rism : 2021_ Tactics <br />Website Develogrnrerrt <br />a) Add contertt to the tourisnt website that features nreeting venue assets and support available <br />for meetings {from catering contacts tc fre e-tinre excursiorrs to potential shuttie buses). {Mayrequir* adriitiorrat intre:,t:nrerrl. } <br />b) Add a pap up on the meetings page to gain event plarrrrer enrails. <br />c) Add short meeling venile content on Charnber r:f Csnrmerce website and link to meetings <br />tourisfil page. <br />0utrenclr <br />a) Sign up for and ttr*nitor sources for gr:vernmentnl RFPs for meeting facilities. <br />h) Dnvelnl:r tneeiirtg platrner guicle ihrochure of loc;rtiolr anrl vcnue assets). lnclude facility <br />descriptions ancl eliegrarns. {ir4ay rr:elLiire arlelitic}fiaf inve;;{rn**ti <br />c) Develop outreaeh plan, identify and prioritize targete cl meeting planners, acJministrative <br />assistants, association leaders, etc. Create list of prospects. <br />d) fvaluate as$ociation membierships that offer most potential to connect with prcspects. <br />e) Connect with arrd offer information or tours to tneeting plarrners. Use CRM management tcrol <br />adopted already for sports tourism lead rnanagenrent. <br />o Conduct a short "awareness surverT" of r1r-rur cnntact list as a rneaningftr! way to inier$ct <br />wllh thenr and get valuable insight into what they neecl for meetingiancl wlrat they kncw <br />about Ellensburg. <br />f) Attend NW Fvents 5hnw to gain experience and exposrlre. Assegs other conferences for future <br />exhibiting. <br />Sociirl Media <br />a) Oevelop an Ellensburg Meetings Lirrkedln page. Content should be similar to web page. Create <br />and fsllow a meelings sditorial calendar to' ensure fresh content is postecl regulariy.- <br />b) lnch.rde welcome post t* groilps meeting in Ellensburg on general tourism social platforms as <br />part of overall social *redia editorial plan, <br />a) lrr collaboration witlt h:cal event venues, add their information to cnline meeting venue sites <br />such as: EventUp, UniqueVenues, Meetingo, NW Meeting & [yents, etc, <br />b) Oevetop a calendar for reviewing and updating site listings. <br />E"newslette r <br />a) Launch first issue ol a twire-ye;rrly events e-newsletter to prospects list. Feature different <br />venues, eaterers, iree-time activities ancl rnore. <br />2 <br />3 <br />5 <br />C;ty ol rllensburg <br />Five-Year Tourisnr Slrategic plan20lt-c)5i