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Sports Tou risrn : 2022 Tactics <br />1". Advisory 6roup and Sports Taurism Coorclinator <br />a) Review dedicated staff tirne and deterrnine if it merits a 1.0 FTE. (Waufe| require acJelitionalinvertrnent"I <br />2" WebsiteDevetopnrent <br />a) Maintain and irnprove spart$ content. Adcl video to show top sports venu€s. <br />3, Outreach <br />a) Continue outreach, leacl tracking ancl management. <br />tri €row association.memberships, laoking intc runrring anel cycling sports. Fxplore American TreilRunning Association and becoming a featurec! ,TraifTown.,; <br />ci Exhibit at Pacifie Northwest Youth sports txpo ancl evaluate othertracle show opportunities, <br />4. Social Media <br />a) Create and manage separate Facebook account for sports. Devetop annual social mec1iaeditorialplan. <br />b) lnclude organic and boosted posts. <br />c) Promote sports facility video on Facebook. <br />5. Pubticity <br />a) lnclude unique sports angles into generaltourism story mix. <br />b) Send out end-of'year news release on sports event economic impact to the community. <br />6. Adv*rtising <br />a) Assess pe rformance of Google Search over tirne. tf still performing well, continue. <br />b) Add digital banner ads to be placed in sporLs-related websites such as: <br />' Washington youth Sports <br />; Washington youth Soccer <br />r Washington lnte rscholastic Activities Association <br />r Sports Events Magazine tonlinelweb) <br />r Sports planning Guide (regionalty targetedI <br />7. E-newsletter <br />a) Maintain twice-yearly e-newsletter. consider refreshing the look. <br />b) lf there is enough content, in*ease fiequency or devote one or two of these e-newsletters tosports other than thsse using the ball fields, <br />c) Cofiinue to build email list through website and contacts generated through outreach <br />Partnerships <br />a) Continue partnerships with all local sports venues. <br />City of Ellen*burg <br />Fr\re-year Touri$m Strategic Ffan <br />L <br />20l'-a