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Today's typical travelers to Ellensburg are in their mid-40s to mid-60s and come from King <br />County. They like the srnall-town vibe-friendly, clean arrcJ fun. They appreciate freeclarn from <br />traffic, freedom to walk in clean parks, freeclom to leave rerponsibilities behincl for a few elays. <br />With household incomes between $100,000 ancl $150,000, they're cornfortable but carefulwithT1.,..,,,^ -1, ^..r rll-,--l-.,.-,ttlolley. llley seeK out Lllensburg events and the ciowniown tor iun and relaxation. Natural <br />beauty and outdoor recreation are a bonus, bul nnl ihe tnp rlrarai They appreciate goocl food, <br />music and art, but aren't snobs about it. <br />furffi#fi <br />It's not about nostalgia as much as new experiencesfortravelers intheir late-2Osto early-40s. <br />ihey wani a crafied experience (and crafteci beverages) away from crowded get-aways like <br />Leavenworth and Port Townsend. The outdoors are more important to this group but they too <br />like the festivals and they like to travel with friends. History can attract this group, but they want <br />experiences, ratherthan lectures. Above all, make it shareable on social. This is a diverse and <br />globalgroup. (ln King County 28.7 percent of the population are people of color and 23.6 <br />percent are foreign born. 5ource; King County website) <br />Secondary Audiences <br />Leisure Tou rism : Aud ience <br />Primary Audiences <br />1) Slow Down and Savor <br />' 45-64 yrs. <br />* $1oo,ooo+ HH income <br />, l(ing, Pierce, Snohomish Counties <br />2l Leave the Crowds Behind <br />r 25-44 yrs. <br />r $75,000+ HH income <br />u King, Pierce, Snohomish Counties <br />3) Blend Business with Leisure (Bleisure) <br />, 25-54 yrs, <br />. $1oo,ooo HH income <br />- l\tn6, rlerce, )nonomtsn Lounues <br />Business trips blending with leisure are a fast-growing trend, as is the ability to work remotely <br />ln the Puget Sound area, it is increasingly common for employees to be able to work remotely <br />one or rnore days a week. The morning commute could take them to Ellensburg for a day of <br />remote work and tlren an extendcd wccl<end of play. <br />City ol Elieirsh,';;g <br />Fiv,:-Ye.; r' l-our!:,i.n Sitslegia pla n 2l2019