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Appendix A: Executive lnterviews <br />POSITIONIN€ QUOTES OF NOTE, CONTINUED <br />Tftese are quotes thot *xpress commonly held ideas or were especially important to note. <br />"A ploce to explore/play; known for leisure." <br />"We have a mile stretch of Yskima River within wolking distonce of downtown." <br />"The Yqkima River and trout fishing are certainly attroctions that can grow." <br />"Hundreds of miles of bike and hiking trails connect to Ellensburg. One of our main focuses is to <br />improve walking paths and trails." <br />"Wlotofyaungpeopleonddiversityaddstoafeetingofvitality.', <br />"Our ties ta LWU offer a lot to the community,but we're not a colleqe tewn." <br />AUDIENCE COMMON THEMES <br />These are the most cammonly expressed ideqs reloted to these questions. <br />WHAT TYPE OF TOURISM WOULD YOU LIKE TO SEE GROW? <br />WHO DO YOU WANT TO ATTRACTTO ELLENSBURG? <br />" The West side is our best source of touristsa Meetings and conferences, but we really need a conference center. We can host small groups of up <br />to 200 <br />' Sports teams-youth and adult. May require facility improvement and siaffing <br />' We want to attract people with disposable income, highly-educated, recently retired and <br />interested in the artsr Downtown audience is empty nesters; they have the freedsm and money to travel <br />" Adult leisure travelers <br />' Millennials who are looking for cool and sharable experiences. Ellensburg lacks family-friendly amenities <br />AUDIENCE QUOTES OF NOTE <br />These are quotes that express commanly held ideas or were especially impartant to nate. <br />"As far os visitors, we seem to see mostly empty nesters . #L attractions for out-of-tawn guests sre <br />the rodeo and the university. Adventure seekers go to Roslyn - Etlensburg isn't their destination." <br />"We cater to the older crowd - empty nesters. l'd like to grow the younger couples. People looking for <br />goad beer, good food, outdoor reueqtion. Somewhere to hike, listen to live music, get a beer." <br />"l'd like to see us do more with CWu alumni," <br />"We can attroct Jamilies through othletics, but they alwoys ask, 'What do you do here?' We dan't <br />have a lot af family octivity optfons." <br />"Explorers, adventure seekers,.,they have more disposable incame than families," <br />"ln general, Ellensburg is welcoming to sdult alumni and parents. Sometimes there is frictian wlth <br />students ond businesses downtown. But s student's bad experience with 0 downtown business witl impact <br />their interest in being a future tourist here." <br />City of Ellensburg <br />Five-'lea r lourism Strategic Pia n <br />2019 5lt