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1 <br />Meeting Touris m:2023 Tactics <br />Website Development <br />a) Maintain and enhance meetings page <br />Outreach <br />a)Monitor sources for governmental RFPs for meeting facilities. Respond to or facilitate respondto appropriate meeting RFPs. <br />Maintain and add to prospect list. <br />Connect with and offer information or tours to meeting planners. <br />Exhibit at either the Pacific Northwest lnternationalAdnrinistrative Assistants Conference orthe washington Society of Association Fxecutives conference (or other evaluatecl conference). <br />Host "Road show" destination dinner. Go to a key meetings market and host a dinner anddestination discussion for meeting planners. Make it tun ano on-brand. <br />Survey meeting planners who hold events in Ellensburg. Share the results with venues. <br />Social Media <br />a) Maintain Linkedln page. <br />b) lnclude welcome post to groups meeting in Ellensburg on general tourisrn social platforms. <br />Publicity <br />a) Send local press release on economic impact of meetings and on major events booked for theyear. <br />Online Venue Sites <br />a) Continue to add content to online meeting venue sites. <br />Advertising <br />a) lf booking goals merit it, consider Google Search campaign (Google AdWords) and Linkedlnadvertising <br />b) lf needed, consider adding regional advertising package in Northwest Meetings and Events <br />E-newsletter <br />a) Produce twice-yearly e-newsletter <br />b) Reach out to advisory group for news - give them space to place their top stories, <br />2 <br />b) <br />c) <br />d) <br />e) <br />f) <br />5 <br />4 <br />8. <br />6. <br />{lity oi Ellensburg <br />Five-Year Toulisni $t.ategic plan <br />2019 <br />53