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Meeting Tourism: Target Audiences, Messages <br />Primary Audiences <br />r Professionai meeting planners <br />- lnternational Live Events Association <br />- Meeting professionals lnternational <br />- National Association for Catering ancl Events <br />- Professional Convention Management Association <br />r Washington state agencies <br />r Washingtonassociations <br />- Washington Society of Association Executives <br />r Executive administrative assistants from larger organizations (public and private) <br />- lnternational Association of Administrative Professionals pacific NW Region <br />: Church, school and special interest organizations <br />Target Markets <br />Target markets for Ellensburg meetings tourism are dependent on drive times. For a one-day meeting, the targetmarket would likely be no more than two hours away. For meetings with overnight stays, this could expand toabout four hours. Ellensburg's competition as washington's centrll location is yakima and wenatchee, both ofwhich have convention centers and are served by airports. lts location advantage is its proximity to snoqualmie <br />Pass and l-90. <br />Meeting Tourisrn Key Messages <br />r Ellensburg is close to home, in the center of Washington <br />' Ellensburg offers affordable, interesting meeting spaces <br />! Our community is friendly--our venues are easy to work with <br />r There's always something to do in Ellensburg {from the historic downtown to outdoor adventure). lt,s afun and safe place for meeting participants to relax and enjoy. <br />City ri iliens'ourg <br />Fir.re-Ysar Tciurisrn Strateg;g p;a. <br />)nto <br />,4 rl