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6. <br />7 <br />8 <br />Sports Iou rism : 2020 Tactics <br />Advertising <br />a) Google Search campaign {Google AdWords) for key words/phrases such as "sports facilities," <br />"baIIfields," "practlce fields" and "soccer fields." <br />E-newsletter <br />a) Create a twice-yearly e-newsletterfor an opt-in list from website and from collected emails of <br />sports event planners, league leaders, officials, coaches and school athletic directors. <br />Partnerships <br />a) Partner with Ellensburg Parks and Recreation, Kittitas County Events Center, Washington Horse <br />Park and other local sports venues and businesses {possibly including CWU) to cross-promote <br />content on website, e-newsletter and social media. {May require an additironal investment in <br />staff time for necessary collaboration.) <br />City of Ellensburg <br />Five-Year Tou rism Strateglc Plan <br />24rc