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Positioning El lensbu rg to Visitors <br />Theme Options <br />1. Ellensburg-Naturally independent <br />Free to he yaurself, free to discaver <br />2, Fllensburg Unfiltered <br />Few crowds, little pretense and more time to savor <br />3. Ellensburg-Where friends meet <br />Where no one's s stranger <br />Expardirrg ori tlre Naturally lndependent Theme <br />Leaning rnto one of these themes gives Ellensburg a chance to stand out. "Naturally lndependent" reveals <br />a little of Ellensburg values and gives visitors a sense of freedom and escape. Natuially lndependent <br />Ellensburg is a place where independent shops, pubs and restaurants thrive, where people iollow their <br />own path and visitors are free to relax and discover new things. <br />What does independent look like? <br />lmagery can be used to convey the values and personality of a destination, Below is a sample mood board <br />that has images that help convey "independent." <br />{irty rti Ellel1sourg <br />Five -Year" Torri'isrii Str"a tegic Flan <br />2019 73