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Situation, continued <br />The many faces of Ellensburg <br />r Walla Walla has wine, Leavenworth is little Bavaria, Gig Harbor promotes maritime and Mt. Vernonembraces tulips. <br />c ln stakeholder interviews, leaders frequently.stated that EllensbLrrg didn,t have just ,.one thing,,,Visitorsurveys also showed Ellensburg was vieled differently by di"fferent grorpr. i, it ,-,,noa*oTown," a "Festival Town,,' or a ,,Univeisity Town?,, <br />n The truth of what visitors experience-Ellensburg's brand-is likely somewhere in between. Rightnow, this experience is varied and relatively undefined, which can make marketing ror* Aifri.urt, <br />Challenges today and on the horizon <br />' Ellensburg is often seen as a stop on the way to another destination. Many travelers don,t getbeyond the gas stations and fast food near l_g0. <br />' CWU students from western washington often go ho me on the wee kends rath er tha n h ave friendsand family come to visit them in Elleniburg. <br />- Traffic.in the Puget Sound region is bad and, as the population grows, traffic congestion hasextended over Snoqualmie Pass, potentially affecting visitor ""[*ilun."r. currently travelers stillflock overthe pass (notablyto Leavenworth and chelan), hut traffic may be an issue in the future. <br />" Car.ownership rates in Seattle are trending down (currently about 17 percent), especially for thoseunder 35. Because Ellensburg is a road trif destination with no rail or comrnercial air, the bus or carrental is the only alternative for those without a ca r. <br />II <br />City of Ellensburg <br />Five-Yea r Tour'ism Str.a tegic pla n <br />20t9 <br />t1