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Cu rre nt M a rketing <br />Budget <br />Kittitas County Chamber of Commerce is the destination <br />marketing organization for Ellensburg. Under this <br />contract, tourism marketing and its key components <br />have a budget of $411,680 (2019). This does not include <br />the support LTAC provides to events, signage, capital or <br />strategic planning. <br />This tourism marketing budget is currently allocated in <br />the following way: <br />' Visitor lnformation Center: $162,000 <br />r Website Maintenance: $13,000 <br />" Collateral Materials; $:O,OOO <br />. Marketing and Advertising: SZ0E,6g0 <br />August Advertising Snapshot <br />ln August 2019, more than 513,000 was spent in media <br />buying for the following advertising efforts: <br />MARKETING BUDGET <br />ALLOCATION <br />I Visitor lnformation Center <br />FiWebsite Maintenance <br />H Collateral Materials <br />Marketing and Advertising <br />37% <br />s3%_t <br />lmpressions/ <br />e-newsletter <br />opens <br />Clicks to <br />weh:ite or <br />landing <br />page <br />Channel eFMr*/ <br />cPe*** <br />E-news sign <br />ups <br />Methodl <br />Tactic <br />Hulu Video s7,499.98 232,085 <br />Google Display 92,508.40 4.3 M <br />Twitter <br />48 <br />31,355 <br />21,887 <br />Sgs cpN4 <br />So.oe cpc <br />5o,og cpc <br />Sr.zo cpc <br />unknown <br />Facebook <br />Boosted <br />posts <br />Boosted <br />posts <br />s1,969.83 746,916 <br />S1,149.6 170,633 958 <br />Email e-news unknown 400 <br />Google Search**** unknown <br />*Media costs only <br />+*CPM {Cost Per Mille - or cost per 1,000 ad impressions)*** CPC (Cost Per Click) <br />****This was not included in the August analytics report, but is currently running <br />C;ty of Iii{:n-.i6r.}1g <br />f :i/e -Y+at' Tourisrn itra tegic pian <br />68 <br />65 <br />rl2019