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4.4 Enhancing the Visitor Experience <br />4.4.1 Relocste visitors' center to the corc o.f downtown. <br />Ellensburg should explore the possibility of a visitors' center in downtown. The Wells Fargo <br />Drive Thru could be an ideal iocation for such a facility as it is in the heart of the community, <br />offers "storefront" convenience, and could also provide public restrooms in the center of <br />downtown. <br />4.4.2 Implement tltorough wuyfinding sigrts. <br />ln the rnost general sense, wayfinding is the process by which we navigate the world, Whether it <br />is our daiiy commute or a joumey to an unexplored loca1e, we rely on cues, habits, pattems, <br />landmarks, arrd verbal and visual directions to establish and confirm a working knowledge of our <br />environment. <br />A community wayfinding systcm takcs thcsc cucs and crcatcs a scamlcss systcm of eigns, kiosks, <br />and markers designed to guide visitois to destinations, remind residents of local offerings, <br />facilitate community engagement, and achieve community-specific goals, A wayfinding system <br />typically features various sign types including gateway signage, directional signage, parking <br />sigrage, pedestrian signage, as well as maps and information guides. <br />A typical wayfinding system utilizes a community's marketing brand graphics and includes <br />gateways, vehicular and pedestrian directional signage, street banners, district and parking signs, <br />building markers, and informational kiosks. Ellensburg has some dated wayfinding signs that <br />are difficult for the motorist to read and reflect older graphics for the community. Furthermore, <br />these signs only begin to appear once a visitor is already in downtown. <br />It is imperative that Ellensburg impiernent a compiete wayfinding pian along with a phased <br />implementation plan to curate the visitor experience through downtown. Examples of <br />wayfinding from another are shown below in t2 <br />Iygical Si3n: Fluted Pesl T -";l <br />i *'"1*l Iit ll <br />@ <br />;l;i;; <br />cl{t l'1 <br />ffiffi <br />H"'*.:" <br />r <br />li <br />*ri:e <br />T <br />{ltif otH <br />ffim <br />QU-' hnh <br />bH- hl-hal!.il* trH!*BIdnF *rro <br />+H.{ 44iR <br />ItH <br />Figure l2: Example of Wayfinding Plan.from Greerwood, SC <br />37