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Response 2.3:*EVt0ence <br />Evidence for all questions: <br />'1 . We add up each visit (taken at the front desk) to the gallery, our events, our <br />classes. This year, in 2019 vre modestly project that will total 25,732 visits. We <br />apply a 8% increase for ne* year and gel27,276. <br />2. We review at our Facebook demographics and Google analytics to understand <br />where our visitors are from. <br />3. We review our membership addresses and all of our addresses and see wlrere <br />they are from. <br />4. We compare the percentages of those from inside ihe county, out of the county, <br />and out of the state. The attachment shorrrs those numbers. <br />5. We determine an average percentage of those from out of the state and out of <br />the county and apply that to the overall number of visits. <br />Out of state average of all traffic is 8% <br />Out of county average of all traffic is 32% <br />6. We multiply our projection of visits by ihese numbers. Our projection for 20'19 is <br />27,276 <br />27 ,276 x .08= 2182 Out of state visitors <br />27,276 x .32 = 8728 Out of county visitors <br />7. We make a modest assumption that 1 out of 30 of these visitors (out of state <br />plus out of county) will pay for lodging for an average of 2 nights. This totals 363. <br />Kittitas County lnfrastructure plan survey stated that 39% of participants of their <br />survey stayed in paid lodging. <br />We have been using the same methodology since 2014. <br />2500 character linit <br />Application Questions: Part 2 l^1 <br />3lMeasuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. lnclude the <br />following information: <br />A. ls your projeci/event year-round or is it seasonal or date-specific? Go to definitions ol terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles auay? <br />C. What strategies will you use to assist in marketing all of Kiititas County as a tourist destination with your <br />eventlproject funding request?