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Le is u re To u ris m : 2C20 Ta ct ics <br />9, Aciver'tisirrg, it.rniinued <br />a) Join the Washington Tourism Alliance and buy an advertising package that will allow Ellensburg <br />more control over its profile page conterrt and enhance its ability to compete for the eyes of <br />out-of-state and international travelers. <br />b) lf budget allows, Google Search (AdWords) can be used for leisure tourism as well as sports <br />toui'ism, which is mentioned later in the plan, <br />10. Other Tourism Websites <br />a) Review and enhance Ellensburg's Trip Advisor and Expedia profiles. Add and manage profiles <br />forthe EllensburgVisitor lnformation Centerand add Eliensburg, WA as a contributoron the <br />sites as well. Follow all site rules on contribr"rtions. <br />b) Hold a Trip Advisor and Expedia iutoriai for local tourism businesses/crganizatiorrs. <br />c) Enhance presence on ExperienceWa.com. This is one of the main go-to sites for ar.tt-of-state, <br />international and cruise travelers. While the state site needs to be updated, it still serves an <br />important role. Cruise travelers embarking from Seattle, international and out-of-state <br />travelers seek out information on this site. <br />11. E-nelvsletter <br />a) Refresh the look of the e-newsletter in keeping with the new positioning. <br />L\ -^!.^iJ^-.L^ J^rt^..,:--.wl uvr15ruEr rtrc tuiluvvilIE, <br />r Lead r,rrith an image, !<eeping copy short. <br />r Have a clear call to action and make individualstories sharable. <br />c) Continue to build the email list through website, social and event registration opt-in <br />d) Send newsletter out monthly. <br />12, Partnerships <br />The Kittitas County Chamber of Commerce partners with many organizations in the region to <br />prornote Ellensburg tourism. The strategic planning committee emphasized the importance of <br />collaboration and communications among partners, Significant opportunities also were discussed <br />offers specia l prom ise foi' gro"rvi ng touris m. <br />a) ln 2020, seek to partner with the Central Washington University AlumniAssociation to attract <br />Alumni back to CWU and Ellensburg. The Association has existing programs to do this, but <br />these could be enhanced and expanded to either encourage greater participation in a single <br />event or identify alurnni benefits that could 'oe gaineci year-rounci, This might take the shape of <br />a "DlY CWU Reunion," where smaller groups of friends can create a custom-crafted weekend <br />for their friend groups. (May require additionai investment.) <br />b) Establish and lead a quarterly meeting of tourism stakeholders to enhance collaboration and <br />communication. Strategic plan committee members could form the nucleus of this group. <br />itrr iri Irlen-ibL;rq <br />Fi're-Yoar Tn'.irisrn Strate gir Plari <br />f:20L9