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Leisure Tou risrn : Aud ience <br />Primaril Audiences <br />1) Siow Down and Savor <br />' 45-64 yrs. <br />* $too,ooo+ HH income <br />" i(ing, Fierce, Snohomish Counties <br />2i Leave ihe Crowcis Behinci <br />* 25-44 yrs. <br />o $75,000+ l-lH income <br />,n King, Pierce, Snohomish Corrnties <br />".'"f ,!* <br />TodarT's typicai ti'avelei's to Ellensbr-rrg are in their mi.J-40s to mid-60s anC ccnre frcr.n King <br />County. They like the srna!l-town vibe-friendly, clean and lun. They appreciate fieeciain from <br />traffic, freedom to walk in clean parks, freedom to leave responsibilities behinci for a few days. <br />With household incomes between ,(100,000 an€l $150,000, they'r.e cornfortable but careful v,rith <br />money. Thev seek out Ellensburg events and the downtown forfun and relaxation. Natr;ral <br />L.-^.,+., ^^l ^,.rJ^^- l- rrieaLlty anc ouidoor iecieaiion aie d iroitris, l-rui riot ihe top draiv. They appreciate good fooci, <br />music and art, but aren't snobs about it. <br />fut *fi <br />it's not about ncsialgia as much as new expei'ieirces for iraveiers in iheir iaie-2Os io eariy-4os. <br />ihey want a craiied experience (anci crafied beverages) away from crowded get-aways like <br />Leavenworth and Port Tor,ornsend. The outdoors are more important to this group but the.ri too <br />like the festivals and they like to travel rarith friends. History can attract this group, but they want <br />experiences, rather than lectures. Above all, make it shareable on social. This is a diverse and <br />globalgroup. (ln King County 28.7 percent of the population are people of color and 23.6 <br />Deicent ai-e foi-eign born. Source; King County website) <br />Secondary Audiences <br />3) Blend Business with Leisure (Bleisurel <br />* 25-54 yrs. <br />* $10o,ooo HH income <br />" nlng, rlerce, 5n'3nlf{nisn UOUntl€S <br />Business trips blending with Ieisure are a fast-growing trend, as is the ability to work remotely <br />ln the Puget Sound area, it is increasingly common for employees to be able to work remotely <br />one or more days a week. The morning commute could take them to Ellensburg for a day of <br />remote work and then an extended rrveekend of p!ay. <br />{ii7 oi ili:n:buig <br />FivB-'{e.-r r Iourisrn Sltatgiiia Plan <br />:0 19