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Plan Framework <br />Long-range Community Goals Benefiting Tourism <br />ln cleveloping the tcurisrn plan, the strategic plan committee and key stakeholders discussed several long-range gaals that go beyond.the scope of tf,is plan. These r*r"r*"niations are important for taurisrn inthe long*term and benefit the corrrmunity'overall. some orttre i"li;;ing are addressed in other city plansor are within the scope of other departments. <br />1) Downtown development. Elle-nsburg's downtown is a major visitor attraction as weil as being acommunity gathering place. Efforts should continue.to ;;;;r;;;; the development of businesses andamenities that serve both visitors and cornrnunity. The ne* piaiu rill be a great improvement fordowntown' continue to strive to create a downtown il'rri ir r.rt-iu. every day, not just during events.2) Transportation' Ellensburg is car-depencient and this has implications for attracting travelers whodon't own cars or those triveling greatei aistances. Nearby destinations such as yakima andwenatchee have air and train a.curt. once in Ellensburg, i;r*l;; have access to uber, Lyft and taxiservice. However, the service is not always available o, i"ti.nt".- <br />- <br />a) continue work to make private and eventually commercialflights possible into Bowers FieldAirport. <br />b) Explore bike or scooter sha ring opportunities. <br />c) Expand Central Transit to visitor destinations. <br />3) lnterchange beautificatio.n and signage. Ellensburg's "front door,, off l-90 reflects little of the charmand character to be found in the d-owitown. ln add-ition io *uviinaing signage, it would be beneficialto look at the "curb appeal" of these entrances and imprement a plan to make improvements, <br />4l Develeprrrent of a canference centef. This is..a lo.ng-terrn goal that will require a feasibility study.Grawth of the meetitrgs tourism program will helpieter**ln. ilr* iiring of this study. <br />5) Developmeni of a large-scale recreation center, This long-term goal will require a feasibility study.while it would largely benefit the community, there would be tourism benefits as well. <br />5l Development of a large-scale performance center. This may be done in conjunction with the reccenter' The cornmunity and university need a larger venue fbi"*rtr that is not weatt erliependent.Large events are a major attraction for rrisitors. <br />Ciiy of Eilensburg <br />Five -Yea r Tourisrn St.ategic plan 2i <br />2d19