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Situation, continued <br />The many faces of Ellensburg <br />s walla walla has wine, Leavenworth is little Bavaria, Gig Harbor promotes maritime and Mt. Vernonembraces tulips. <br />' ln stakeholder interviews, leaders frequently.stated that Ellensburg didn,t have just ..one thing,,,Visitor surveys also show.ed Ellensburg was vieled airterentty uy di'fferent erorp;. i, it ,-,,RoduoTown," a "Festival Town,,, or a ,,University Town?,, <br />o The truth of what vlsitors experience-Ellensburg's brand-is likely somewhere in between. Rightnow, this experience is varied and relatively undJfined, wrricn can make marketing *or" aiiri.urt. <br />Challenges today and on the horizon <br />n Ellensburg is often s.een as a stop on the way to another destination. Many travelers don,t getbeyond the gas stations and fasi food near l_90. <br />r cwu students from w.estern washington often go home on the weekends ratherthan have friendsand family come to visit them in f llerrlburg. <br />* Traffic.in the Puget Sound region is bad and, a-s the population grows, traffic congestion hasextended over snoqualmie Pass, potentialiyaffecting visiilr ""fr*ii"n..r. currently travelers stillflock over the pass (notably to Leavenworth and chJan), hut tlaffic may be an issue in the future. <br />" C:1,o*:-"rship rates,in seattle are trending down (currently about L7 percent), especially for thoseunder 35, Because Ellensburg is a road trif destination wiirr ;;;;;l;r conrmercial air, the bus or carrental is the onl,y alternative for those without a ca r. <br />It <br />City of Iltensburg <br />Firre-Year Tolrism Strategic plan <br />)_ot9 <br />l7