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Cu rre nt M a rketing <br />Budget <br />Kittitas County Chamber of Commerce is the destination <br />marketing organization for Ellensburg. Under this <br />contract, tourism marketing and its key components <br />have a budget of $4L1,680 (2019). This does not include <br />the support LTAC provides to events, signage, capital or <br />strategic planning. <br />This tourism marketing budget is currently allocated in <br />the following way: <br />; Visitor lnformation Center: $162,000 <br />. Website Maintenance: $13,000 <br />" Collateral Materials;530,000 <br />x Marketing and Advertising; $206,6g0 <br />August Adve rtisi ng Snapshot <br />In August 2019, more than $13,000 was spent in media <br />buying for the following advertising efforts: <br />MARKETING BUDGET <br />ALLOCATION <br />I Visitor lnformation Center <br />0t Website Maintenance <br />H Collateral Materials <br />Marketing and Advertising <br />37% <br />53 <br />lmpressions/ <br />e'newsletter <br />opells <br />Clicks to <br />webrite or <br />landing <br />page <br />&udget'thannel epfltr*/ <br />(PC"t!t' <br />[-news sign <br />ups <br />Metl,rod/ <br />Taetic <br />Hulu Video <br />Google Display <br />Twitter Boosted <br />posts <br />Boosted <br />posts <br />e-news <br />Facebook <br />Email <br />s7,499.99 <br />$2,508.40 <br />$1,969.83 <br />S1.149.6 <br />unknown <br />unknown <br />232,085 <br />4.3 M <br />746,9!6 <br />170,533 <br />48 <br />31,355 <br />2t,897 <br />958 68 <br />533 CPM <br />So.os cpc <br />So.og cpc <br />Sr.zo cpc <br />unknown66400 <br />Google Search***r( <br />*Media costs only <br />**CPM {Cost Per Mille - or cost per 1,000 ad impressions)*** CPC {Cost per Click) <br />****This was not included in the August analytics report, but is currently running <br />Crty of Eiien:;burg <br />F:ve.Year -fourisrn i:trategic plan <br />2019 1l