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Research and Discovery: Visitor Surveys <br />Visitor Surveys <br />An online visitor survey was emailecl to approximately 6,800 peopie who had attended an Ellensburgevent or received a tourism e-newsletter from the Kittitas County Chamber of Commerce. of these, 52 j. <br />people responded. lt is importantto note that the email list was weighted toward event ticket holders(77%)'ll also included Ellensburg residents. The answers of Eliensbuig resident were suppressed inreporting results, The event-attendee responses were compared to non-event visitors and littledistinction was found between the responses. <br />Lea rnings <br />The survey provides a window into who visits Ellensburg for what reasons, and how they perceive thetown and its surroundings' This provides guidance into target audience profiles and mesiagingior thetourism plan. <br />Who visits Ellensburg? <br />o 45-65+ years old. Based on the survey responses, the Age <br />most likely visitor is well-settled in their career, families <br />and life. <br />Western Washington residents. More than 57 percent <br />of respondents were from Western Washington - 29 <br />percent came from King County alone. <br />Upper Middle Class. More than 50 percent of <br />respondents said their household incomes were <br />$1OO,OOO or more. Western Washington respondents <br />reported more people in the S150,000+ category than <br />other groups. Based on pew Research categoiies, the <br />majority of respondent households are upper middle <br />class. <br />t <br />9o/a <br />Ls% <br />Cily of Ellensburg <br />Five-Year Tourisnr Strqtegic pla'r <br />1S.J4 15.44 45-94 S5-64X 651 <br />Visitors' Homes * Western Wa <br />3%3% <br />s Central Wa <br />. Other Eastern WA <br />Tri-Cities <br />57% o Spokane <br />a Oregon <br />I <br />King County rnal€s up 29 percent of survey respondents. Ihe county's demographic nrakeup is <br />different frorn other washington state counties in two key areas:I Medium incorne StgX a year higher than Washingtofi state| ?1o/o of residents are foreign,bor,n <br />King County Difference <br />Source: DataUSA.io <br />20t9