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lntr.nnl r rrtirrni I ILI \-,\IUL-LI\JI I <br />The Ellensbi.ii-g ioiirisrri sii'aiegic pian provides a five-year guicie io growing iourism as an imporiani tooi <br />for economic development. <br />The planning process was initiated by the Lodging Tax Advisory Committee {LTAC) and undertaken by <br />[!lensbut'g's destination rnarketing organization, the Kittitas County Chambei'of Commerce. The pian was <br />developed with input fiom the Strategic Plan Comnrittee. An independent marketing firin, JayRay Ads and <br />PR, facilitated the planning process, research and final plan production. lnput on the plan was sought <br />through interviews of tourism-engaged local leaders and a survey of recent visitors, The plan aligns with <br />the goals, policies and objectives found in the following documents: <br />" lllrql€llel:b-qrs*cglLpr-chsrsi vsl]aq <br />,ri Clla,rrh.r-," ttatit+ Q. D^ts/^{!1.{.. i'z,,rr,"r.rt.,.\aL,^ t,r-.r I t:!-l \.^L_lr/ u,r-!{,u_rtj'lg_1fi r urr}$ !{ !\+:1Eq(lyll Lyl!!t*g!l!lrriv-c r rc[i ulJud,.q <br />. Ei.re!5fu!_{gQswr{Swf_!{A{ke!-$!U_4-U$-ijcon*rruc Devnlopnrsrll_lter i <br />" f ll'r-gi-gliff*gle!4/avgrediffi flla4c Kjttilas !gggr"11fug1isg!.rke$r!$EllJ:e fle.[* Kitt:tas Vallev Event Centei'Nilastei'Plan <br />'''-ii&t-. e!1try y Co nrg qh c1 i 15i1e P la r 1 <br />rtdti LtclUcltt> <br />Thetourism strategic plan builds on and refines current marketing efforts r,vith a focus on <br />. Advertising <br />tt Website and other content platforrns <br />o Visitor information centers and kiosks <br />r Visitor information services near freeway interchanges <br />c Destination promotions <br />. Support of destination rnarketing organizations through lodging tax funds <br />Tourism Strategic Plan Commiitee <br />Thank you to the following individuals who participated in the advisory group and planning sessions: <br />Aniy lvicG'-!iiirr, CEO, Kittiias County Chamber of Commerce <br />Brad Case, Director, City of Ellensburg Parks and Recreation <br />Caroiyn {-laneycutt, Economic Development Manager, City of Ellensburg <br />Madiscn f ord, Director of Tourism and Events, Kittitas Countv Chamber of Commerce <br />Matt Anderson, LTAC Member and General Manager, Holiday lnn Express <br />Molly.icnes-Kerchner, Executive Director, Ellensburg Downtown Association <br />iriiccie Kiauss, Eiiensburg Ciiy Councii itv'iember, Chair of LTAC, anci Content anci Events Marketing <br />Supervisor for Central Washington University Publicity Center <br />Teri Olin, Marketing Manager, Central Washington University <br />(litv oi Ei:ensbrirg <br />Frve.Ye;; TcU risi:i Stia t:eglc- olarr <br />& <br />tl <br />:I <br />l'l;t I Q