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4.4 Enhancing the Visitor Experience <br />4.4.I Reiocnte visitors' centet' to the core of downtown" <br />Eiiensburg shouid expiore the possibiiity of a visitors' center in <iowntown. The Weiis Fargo <br />Drive Thru could be an ideal locaiion for such a facility as it is in the heart of the community, <br />offers "storefront" convenience, and could also provide public testrooms in the center of <br />downtown. <br />4,4.2 Implement tltorough wayfinding sigrcs. <br />ln the rnost general sense, wayfincling is the process by which we navigate the world, Whether it <br />is our daiiy commute or a Joumey to an unexploled locale, we rely on oues, habits, pattems, <br />landmarks, and verbal and visual directions to establish and confirm a working knowledge of onr <br />environment. <br />A cornmunitv wavfinriins svstein ta.kes these cr.tes ancl crcate,s a ,seamless svstem of signs. kiosics,'J 'J -t'-'^" <br />and markers designed to guide visitoru to destinaiions, remind residents of local offerings, <br />iaciiitate communiiy engagement, anci achieve communiiy-specific goals. A wayfitiding sysiem <br />typically feafures various sign types including gateway signage, diLectional signage, parking <br />sig;nage, pedestrian signage, as well as maps and information guides. <br />A typical wayfinding system utilizes a community's marketing brand graphics and includes <br />gateways, vehicLrlar and pedestrian directionai signage, street banners, district and parking sigtis, <br />r :rr:- ,.,1- - ,-- -,- 3:-' C---.---ai-.--11-:--1-- Ftl----l - t--- --.- J-L-f , --,4.-l :--- -:- - L1- tbuiidirrg inai'Kgr'S, aild iiiioi'irlatiuirai KtOSiiS. DiieilsDurg iias SOIile QaIe& wayluluurB srglls urar <br />are difficult for the motorist to read and rellect older graphics for the community: Furthermore, <br />these sigus only begin to appear once a visitor is already in downtown. <br />It is imperative that Ellensburg implement a compleie wayfinding plan along with a phased <br />implementation plan to eurate the visitor experienee througli dowrrto'wn. Exarnpies of <br />wayfinding from another are shown below in t') <br />Iyeicnl Sign: Fluled Past St 1{ <br />ffi <br />i:.-" <br />ciltl-l <br />ffiffi <br />r**".. <br />T <br />Ir <br />l$li T <br />nlt:t 0lyl-2 dit r{ <br />i-;'!.1; rl,:1'1 ffi!.'F <br />ffi@ <br />3.!-' <br />hw4 hw6dJrrE& !nFc* <br />$al!X* a.rl0 <br />E+E-n 14+-C <br />Figure 12: Example of W*yfinding Planfrom Greet'mood, SC <br />37